Charles Mabeya

Motivated and result-driven professional with a proven track record in business development, customer relationship management, marketing, project proposals, technical training, research, and project management. Seeking a position as sales and marketing to utilize exceptional negotiation and persuasive communication skills and ability to create strategic sales plans to drive revenue growth.

Sales Representative at United Maize Millers ltd (2023-05 – Present)

Supplier of flour, bar soap, cooking oil and animal feeds

• Develop and implement marketing plan and strategy in all supermarkets, wholesalers, hotels, cafes and retailers
• Manage customer database and complaints tracking regionally
• Identify new opportunities for growth in relation to new clients and products
• Merchandising
• Produce weekly sales/marketing reports
• Monitor and respond to customer enquiries and promotion activities

Regional Sales Representative (Rift Valley, Nyanza and Western) at PowerPoint Systems EA LTD (2013-08 – 2023-03)

Supplier of PV solar products, solar batteries, inverters, power products, lighting solutions, power protection equipment and generators

• Develop and implement marketing plan and strategy in all supermarkets, electronic shops, SACCOs, government parastatals, corporate organizations and financial institutions regionally
• Manage customer database and complaints tracking regionally
• Identify new opportunities for growth in relation to new clients and products
• Reach targets and goals and brief sales manager on relevant strategies of implementation
• Monitor and respond to customer enquiries and promotion activities regionally
• Produce weekly sales/marketing reports

Sales Representative at Creative Innovation Ltd (2010-02 – 2013-07)

Supplier of electrical cables, electrical equipment, bulbs, solar lanterns, lightings, generators and home furniture

• Develop and implement marketing plan and strategy mostly in all leading supermarkets countrywide
• Launch new product development plan
• Monitor competition and be proactive in respect to competition
• Develop and monitor market performance

Sales Representative at Sanyo Armco (k) Ltd (2006-10 – 2009-11)

Supplier of all household electronics

• Develop and implement sales strategies for assigned products and sector
• Manage customer database (Tuskys, Naivas and Nakumatt branches) and complaints tracking
• Identify new opportunities for growth in relation to new products
• Implement marketing plan to assigned product sector
• Research, develop and increase customer service experience in products
• Design, implement and monitor new product development initiatives
• Research, develop and implement efficiency in launching of new products and delivery
• Produce weekly sales/marketing reports
• Exceed sales targets
• Perform cost benefit and needs analysis of existing and potential clients
• Establish, develop and maintain positive business and customer relationships
• Coordinate sales effort with team members and other departments
• Prospecting

Courier and Booking Clerk at Easy Coach Bus Ltd (2003-02 – 2005-04)

Public bus vehicle and courier service

• Receive letters and parcels and check them for conformity with company carriage policy
• Prepare accurate and complete consignment notes
• Receive payments from customers and return correct change
• Prepare daily returns
• Dispatch outgoing consignments and receive incoming consignments
• Make bookings for customers travelling

Diploma in Marketing – Kenya Institute of Management (2013 – 2013)

Certificate in Computer Applications – Computer Society of Kenya (CSK), Ring Up Computer College, Nairobi (2010 – 2010)

Driving License in Class BCE – Rocky Driving School, Nairobi (2006 – 2006)

Certificate in Sales and Marketing – Hamsphere Institute of Professional Studies, Nairobi (2003 – 2003)

Kenya Certificate of Secondary Education (KCSE) in General Education – Senior Chief Musa Nyandusi Secondary School, Kisii (2000 – 2000)

Kenya Certificate of Primary Education (KCPE) in General Education – Uthiru Primary School, Nairobi (1996 – 1996)