Trade Sales Representative - FRESHA DAIRY BRANDS- FROM GITHUNGURI DAIRY FARMERS CO-OPERATIVE SOCIETY LIMITED
(2024-01)
- Providing training to the Area Business Managers on several aspects of the business such as sales, collections, product, technical, inventory, and logistics related.
- Achieving performance targets, collaborating with the team to achieving key performance target, including sales turnover, optimal product mix, SKU availability, Joint Business Plan {JBP} Targets and Promotion Return on Investment {RIO}
- Contributing inputs towards departmental marketing plans and overall marketing strategies, executing branding strategies in functional areas.
- Creating a viable business plan for the year with distributors and major customers, creating market intelligence, Aligning the region profit formula, resources and process to enhance value proposition.
- Achieving sales volume target, capacity development of key distributors' sales representatives through performance management, coaching and management the company assets in the region.
- Analyzing market trend and competitor activities to identify opportunities for growth and improvement
- Overseeing the Regional Budget, including forecasting expense management and resource allocation
- Receiving, following up and resolving all customer queries and complaints in collaboration with customer service team in an efficient manner
- Recruiting, Training and mentoring staff to enhance performance and productivity
- Preparing timely and periodic reports on regional performance, sales metrics and market conditions for upper management
- Working with other departments to align regional strategies with overall company objectives
- Ensuring that all business practices comply with company policies and legal regulations
Trade Sales Representative - KENYA WINE AGENCIES LIMITED- A SUBSIDIARY OF DISTELL - Nairobi Regions
(2020-07)
- Conducting client visits for existing and potential outlets in the assigned territory to achieve given sales targets and ensure sustained business growth
- Enhancing product accessibility through identifying and negotiating SOVI (Forward Share inventory and limit Out of Stock)
- Promoting product affordability on price by ensuring adherence to Recommended Retail Price (RRP) guidelines per strategic focus brand by channel and outlet type
- Execution of Marketing mix i.e. 4'A's, 4'P's, 4C's and Training van salesmen to get the brand knowledge and passion to sell and execute more in trade and enhance QDVPP
- Identifying, Negotiating, Planning and Executing Activation opportunities such as Promotions, Tastings with customers in line with territory sales plan
- Achieving required customer visit hit rates, call effectiveness and minimum order quantities (SOH)
- Pro- actively managing cash and credit resources of the customer to drive KWAL brand in terms of Value and Volume
- Monitoring and managing company assets such as fridges, vehicles within KWAL policies and procedures to ensure optimal use.
- Receiving, following up and resolving all customer queries and complaints in collaboration with customer service team in an efficient manner
- Preparing and submitting accurate and timely reports to the Territory Manager to facilitate proper planning.
Trade Marketing Representative - UNGA GROUP LTD- UNGA LTD KENYA - Nairobi, South Rift and Mountain Regions
(2018-06 - 2020-07)
- Making Sure all, Supermarkets, Wholesalers, HoReCa and Institutions are well serviced both Pre and after sales.
- Meeting Territory Sales Distribution objectives on availability, numeric distribution, stock holding and stocks rotation.
- Execution of Marketing mix i.e. 4'A's, 4'P's, 4C's and Training van salesmen to get the brand knowledge and passion to sell and execute more in trade and enhance QDVPP
- Driving price compliance in line with the company and brand strategies (RRP), Customer limits and doing reconciliations on time
- Providing market and competitor insights
- Building loyalty by building and managing customerrelationships.
- Brand passion trainings for distributor in staff and outlets in liaison with brand ambassadors and the Key Accounts Managers.
- Any other task and project which may be allocated to me time to time.
- Establish and overseeing processes for promotions, new productlistings, new outlets, branch visits, order placements and shelf display execution and ensuring these initiatives align with growth objectives
Trade Sales Representative - CKL-AFRICA LIMITED - South Rift & Mountain Regions
(2016-07 - 2018-06)
- Servicing 300- 400 customers and bringing sales worth between Kesh's 15 to 30 million per Month
- Servicing all outlets i.e. Agrovets, Feed, Farms, stores, Shops, Supermarkets and Distributors etc.
- Servicing existing accounts, obtaining orders, and establishing new accounts by planning and organizing daily work schedule to visit existing or potential sales outlets.
- Establishing, developing and maintaining business relationships with current customers and prospective customers in the assigned territory/market segment to generate new business products.
- Supporting the Brand Marketing process by identifying the key opportunities in Listing and Activations (incorporating understanding on consumers, category, customer, competition, channel and external environment).
- Executing Trade Marketing Strategy across a portfolio of brands in consultation with Marketing Manager and Sales Manager. This includes brand activations; merchandising and POS placement and supervising the company staff in the region: sales and marketing teams.
- Implementing and establishing close working relationships with partners (Resellers, Traders and Retailers) to gain high levels of trade support and loyalty whilst enhancing understanding of the trading environment
- Monitoring competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc. Monitoring and reporting on competitive activity on all pricing activities.
- Supplying management with oral and written reports on customer needs, problems, interests, competitive activities, and potentiality for new product services.
Trade Developer Representative - CKL-AFRICA LIMITED - Lower Rift
(2016-01 - 2016-06)
- Servicing all outlets i.e. Agrovets, Feed, Farms, stores,
- Meeting territory sales distribution objectives on availability, numeric distribution, stock holding and stocks rotation.
- Drive price compliance in line with the company and brand strategies and provide market and competitor insights.
- Build loyalty by building and managing customer relationships.
- Ensure availability of mainstream focus brands per segment in all outlets in the territory.
- Training van salesmen to get the brand knowledge and passion to sell and execute more in trade.
- Give market insights and competition report and come up with new ways to curb competition.
Internship - Finlay's Horticulture (k) Limited - Flamingo Farm Naivasha, Kenya
(2013-09 - 2013-12)
Internship - Syngenta Kenya Cuttings - Thika Farm, Nairobi, Kenya
(2014-10 - 2014-12)
Voluntary Experience - Techno Serve Business Solutions to Poverty
