Cherine Ochieng

I’m a results-oriented professional with a strong background in sales, marketing, business development, and operations. I’m passionate about building relationships, identifying opportunities, and finding practical ways to grow a business. I’m also someone who takes ownership, enjoys solving problems, and works well with different teams and clients.

At this stage of my career, I’m looking for a role where I can bring my experience and leadership skills to an organization, make a measurable impact, and continue growing professionally.

Head of Sales at UDV (2019 – 2020)

• Led sales activities for an international cocktail beverage during its introduction into the Kenyan market.
• Played a key role in introducing the cocktail product to the Kenyan market, with a focus on bars and the hospitality/on-trade channel.
• Developed relationships with bars, clubs, hospitality businesses and relevant commercial outlets.
• Identified target outlets and commercial opportunities to build product awareness, availability and sales.
• Worked directly with the company rather than through an external agent, providing hands-on local market knowledge and commercial execution.

HORECA Manager at Countryside Dairies (2017 – 2018)

• Managed the Hotel, Restaurant and Café (HORECA) channel and developed relationships with hospitality customers.
• Identified new business opportunities and developed the customer base within the hospitality sector.
• Managed customer relationships, sales activities, product availability and commercial development.
• Supported product placement and distribution while using customer insights to identify growth opportunities.

Marketing & Brand Activation at House of Brands Limited

• Worked on marketing and activation campaigns for major consumer and corporate brands.
• Supported large-scale activations involving brands including Haco and Ariel.
• Supported events and activation programmes for Kenya Insurance and other clients.
• Coordinated on-the-ground execution, consumer engagement and brand visibility activities.

Brand Activation & Experiential Marketing at Oxygen Media (2014 – 2016)

• Worked on brand activation and experiential marketing campaigns for consumer and corporate brands.
• Supported planning and execution of on-ground campaigns, events and consumer engagement activities.
• Supported activation teams and field execution at events and high-traffic locations.

Events Management at Extreme Media (2015)

3-month engagement

• Supported event planning, coordination and on-the-ground execution.
• Assisted with logistics and stakeholder coordination to ensure successful event delivery.

Head of Marketing, Merchandising & Product Placement at Kevita International – Vita 500 (2013 – 2014)

• Led marketing, merchandising and product-placement activities for Vita 500 in the Kenyan market.
• Managed product placement and merchandising in key modern-trade outlets including Naivas, Tuskys and Nakumatt.
• Worked directly with the international company to develop local brand visibility and market presence.
• Supported market activation, consumer awareness, retail relationships and commercial execution.

Head of Marketing, Merchandising & Product Placement at Sagiko (2009 – 2010)

• Led marketing, merchandising and product-placement activities for Sagiko, an Indian fruit beverage brand.
• Supported introduction and development of the brand in the Kenyan market.
• Managed product visibility and placement across key retail outlets and high-potential markets.
• Built relationships with retail outlets and supported distribution, merchandising and market-development activities.

BACHELORS IN BUSINESS ADMINISTRATION