Guyo Guracha

An organized and dynamic, self driven relationship executive with a decade of experience in cultivating and managing clients partnerships across the diverse sectors. Results-Oriented mind at implementing strategic initiatives that drives revenue growth and enhance customer satisfaction committed to leveraging financial expertise and excellent interpersonal skills to foster long term relationships Management and exceed clients expectations.

Relationship

Management and marketing Executive with 10+ years of experience leading new initiatives to increase product awareness exponentially. Performed extensive forecasts and market research to learn more about customers' demands and product needs. Skilled in identifying solutions to increase brand awareness and seeking to leverage strategy skills to grow company revenue and enhance reputation.

Marketing Executive - Local Authorities Provident Fund

(2023-07)

Responsible for marketing operations, market research, and customer engagement. Conducting market research to determine market requirements for existing and future products. Doing analysis of customer research, current market conditions and competitor information.

Developing and implementing marketing plans and projects for new and existing products. Managing the productivity of the marketing plans and projects. Monitoring, reviewing and reporting on all marketing activity and results.

Responsible for determining, managing and delivering marketing activities within the agreed marketing budget. Designing and developing marketing materials including advertisements and brochures/fliers/banners/including in-house ie computer screen savers, pull ups, window adverts. Liaising and corresponding with outside vendors and suppliers for marketing and advertising materials.

Monitoring production and overseeing the distribution of marketing materials. Responsible for drafting press and media releases when required. Preparing and conducting product presentations to management.

Responsible for the planning, coordination and participation in marketing events. Preparing and execution of direct and

• Meet clients in the branches or in their convenient location-courtesy meetings; Head hunting of customers in their segments
• Participate in activations of scheme companies or other planned activations
• Educate clients on the features and benefits of products
• Assist clients to complete paperwork and requirements to take up new products/services
• Exceptions requests management
• Inform clients about new products/services/lifestyle offers/campaigns
• Process, track and update all client's borrowing requests end to end
• Process documentation account opening and advise details and onboarding engagements
• Cross sell products to clients based on the needs
• Periodic reviews of customers through growth plans and account movements
• Periodic reviews of portfolio with customers; Upgrade/downgrade of customers periodically from one segment to the other
• Notify client about fixed deposit renewal
• Engagement call programs i.e 50 customers per month
• Invite clients for exclusive events
• Ensure client complaints are adequately addressed and concluded – TAT/CRM
• Ensure implementation of service guarantees
• Servicing of clients
• Review daily reports and decision – Loans, Excess, Overdrawn, PAR, Cheques
• Make courtesy calls to clients
• Act as the link between the client and the bank
• Ensure client requests are processed within agreed timeline – TAT, Service guarantee
• Management of large items report/due diligence
• Ensure adherence to KYC and AML requirements

Relationship Officer and customer service management - First Community Bank

(2013-01 - 2022-12)

• Ensured full awareness of all products provided and constantly updated on all changes and amendments on product features, procedures and processes
• Promoted Bank products by providing consistent, accurate and transparent information to customers
• Achieved sales targets assigned and contributed to the overall achievement of the team and maximized on cross-selling growth of existing customer base and identified new potential selling opportunities
• Followed up, closed selling/cross-selling lead referrals and pro-actively participated in bank products campaigns & promotions
• Consistently illustrated high levels of customer orientation and professionalism in the day-to-day conduct. Ensured that all service levels and agreements were met consistently without any fail
• Established and maintained strong professional relationships/connections internally and externally (Maintained a Standard level of CSS results) and ensured adherence to cut-off times and deadlines
• Performed occasional duties assigned and ensured the right segmentation to match customer profile and ensured the implementation of strategic initiatives & channel migration
• Participated in 'In-house' training programs and workshops, attended HR training courses nominated by line management. Also attended product training, presentations and roadshow events
• Ensured that bank policies and guidelines were consistently & strictly followed and complied with committed turnaround times and laid down procedures
• Performed adequate care and diligence in day-to-day conduct to protect the Bank from financial and non-financial losses
• Positively identified the customers by scrutinizing the documents against the banking system in order to avoid losses
• Reconciled cash by day end balancing to ensure accurate bank balances
• Prepared various reports to inform branch management
• Observed laid down operating procedures to ensure internal controls are adhered to
• Performed and oversaw day-to-day cash transactions management
• Managed accounts payable and receivable that is cash deposit and withdrawal from customer
• Kept organized vouchers of all the daily transactions and files of receipts each day

Agent Banking Consultant - Kenya Commercial Bank

(2011-01 - 2013-12)

• Developed, tested and implemented new sales strategies to further personal and team successes
• Met and exceeded sales goals with a focus on creating loyal customers resulting in personal growth as well as the achievement of being a member of the company's success
• Expert-level knowledge on department mission, team goals and sales strategies
• Established team leader on a wide variety of company initiatives such as Back to School, State Fair, Cares Days, United Way campaigns, and other sales and community events
• Dynamic and creative problem solver on focus groups regarding issues such as payroll compensation structure, team strategies, and the training of new employees
• Re-organized something to make it work better
• Identified a problem and solved it
• Come up with a new idea that improved things
• Developed or implemented new procedures or systems
• Worked on special projects
• Received awards and recommendations

Human Resource Department - Ministry of Education

(2008-08 - 2008-08)

• Processed staff salaries, monitored absence, leave and lateness
• Updated staff records and filling
• Carried out-processing retiree's dues
• Managed staff pension records

Revenue Enumerator - Moyale County Council

(2007-01 - 2007-12)

Diploma - Human Resource Management - Mount Kenya University (2022-01)

Diploma - Human Resource management - Kampala University (2011-01 - 2013-12)

Kenya Certificate of Secondary Education - Moyale Boys Secondary School (2000-01 - 2003-12)