Business Development Executive
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I am an experienced and enthusiastic Digital Marketing Specialist
WIN OCEAN REAL ESTATE COMPANY LTDKileleshwa , June 2023- CurrentDigital Marketing Manager,Successfully contributed to the growth and success of Win Ocean, a leading real estate company specializing in luxury properties.Played a key role in developing and implementing effective digital marketing strategies to attract and engage potential clients.Collaborated with cross-functional teams to create and execute integrated marketing campaigns, resulting in increased brand visibility and lead generation.Assisted in conducting market research and analysis to identify emerging trends and opportunities in the real estate industry.Demonstrated exceptional communication skills in engaging with clients, understanding their needs, and providing personalized solutions.Actively managed social media accounts, creating compelling content and driving engagement with the target audience.Utilized data analytics tools to measure campaign performance and optimize marketing efforts for maximum results.Consistently met and exceeded sales targets, contributing to the overall revenue growth of the company. CENTURION SYSTEMS Ltd, Westlands May 2023 - June 2023Communications and Digital Marketing Specialist, Key Responsibilities: Managed Google Ads campaigns to drive traffic and generate leads for the training company.Conducted keyword research and developed targeted ad groups for various training topics.Created compelling ad copy and optimized landing pages to improve conversion rates.Monitored campaign performance and made data-driven optimizations to maximize ROI.Analyzed ad performance metrics and provided regular reports to the company management.Collaborated with the marketing team to align ad campaigns with overall marketing strategies.Managed the company's Social Media PagesKey Achievements: Increased website traffic by 30% through effective Google Ads campaign management.Generated a 20% increase in lead conversions by implementing A/B testing and optimizing landing pages.Reduced cost per click (CPC) by 15% through ongoing campaign optimization and bid adjustments.Improved click-through rate (CTR) by 25% by refining ad targeting and ad copy.Skills Developed: Proficient in managing Google Ads campaigns and leveraging various campaign settings.Strong understanding of keyword research and ad targeting techniques.Data analysis and interpretation to make informed campaign optimization decisions.A/B testing methodologies and conversion rate optimization strategies.Excellent communication and collaboration skills, working closely with the marketing team.Collaboration and Teamwork: Collaborated with the marketing team to align ad campaigns with broader marketing strategies.Engaged in regular meetings with team members to discuss campaign performance and optimization strategies.Worked closely with the design team to create visually appealing and effective ad creatives.Impact on Company: Played a key role in driving website traffic and generating leads for the training company.Improved the company's online visibility and brand awareness through targeted ad campaigns.Contributed to the company's growth and revenue generation by increasing lead conversions.Helped the marketing team gain insights into campaign performance through detailed reporting and analysis. SELLIHUB, RemoteDigital Marketing Specialist, November 2021 - April 2023Identified and executed improvements for processes, content, and lead generation.Lead Generation Social Media Marketing such as Queuing Facebook ad Campaigns.Developing digital ads ROI and KPIs & Curating a target audience/market.
Provided market research, forecasts, campaign results, and consumer trendsImplemented new competitive analysis and consumer trend reports to increase quarterly sales.Suggested new SEO tools which increased copywriters’ output.Organize and prioritize projects with cross-functional teams for social media, SEO, SEM, email, and content creation.Write creative briefs for new online marketing campaigns and ensure that assets are compliant and delivered timely.I exuded Efficiency in organizing projects across multiple teams,carrying out A/B Creative tests, Skills in implementing creative digital marketing campaigns and managing a complex marketing calendar.
Advocates, Nairobi, KenyaIntern, October, 2020 – September 2021Processing payments, updating financial records, and managing invoicesAssisting attorneys and other legal staff with their work. This may include conducting legal research, preparing legal documents, and assisting with client interviews
EDUCATION ACWICT, October, 2020 – December, 2021Remote Full Stack Web Development Program, Full TimeSpent 1300+ hours mastering algorithms, data structures, and full-stack development while simultaneously developing projects with html, Css, JavaScript, Python, and Php.Developed skills in remote pair-programming, industry-standard gitflow, and daily standups to communicate and collaborate with developers. KENYATTA UNIVERSITY, May, 2016 – February, 2021Bachelors in Economics & Finance
