Marion Abel
Digital marketing executive
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About
Lead execution of the overall digital marketing strategy across all brands Develop monthly digital campaigns aligned with sales, events, launches, and seasonal moments Manage and regularly update website content, banners, landing pages, and product collections
Experience
Digital marketing executive - Ivy League Beauty shop / BioCell Maxwell chemist / WhiteRose Dry cleaners Ruaka - Ruaka
(2026-05)
- Lead execution of the overall digital marketing strategy across all brands
- Develop monthly digital campaigns aligned with sales, events, launches, and seasonal moments
- Manage and regularly update website content, banners, landing pages, and product collections
- Develop and execute content calendars across TikTok, Instagram, Facebook, LinkedIn etc
- Coordinate photo shoots, video shoots, reels, testimonials, and educational content
- Write captions, campaign messaging, and community engagement responses
Editorial Intern - Royal Media Services – CTV Editorial Department - Nairobi
(2025-09 - 2025-11)
- Assisted in news research, script drafting, and editing under the guidance of the Managing Editor
- Supported daily editorial routines, including story selection, field coordination, and bulletin preparation
- Helped review reporters' scripts and prepared content for broadcast
- Participated in daily newsroom operations and production workflows
Marketing Intern - The Social House Nairobi - Nairobi
(2025-01 - 2025-03)
- Created and scheduled engaging social media content
- Managed monthly content planners across platforms
- Assisted in creating strategies to improve audience engagement
- Analyzed content performance metrics to enhance future content
Content Creator - Goodlife, Uncover, Bella Zuri, Joanna K Cosmetics
(2023)
- Produced branded makeup and skincare content
- Aligned visual media with brand identity and current trends
- Analyzed competitor trends and incorporated findings into content creation
- Worked with marketing teams to optimize visual content for better reach
Digital Media Assistant intern - Abe Node
(2024-04 - 2024-07)
- Supported digital campaigns and visual content design
- Contributed to the creation of social media campaigns to increase brand awareness
- Tracked trends and contributed to online storytelling
Social Media Intern - Spotlight Ethio
(2024-07 - 2024-11)
- Researched trends and created targeted digital content
- Contributed to the planning of social media campaigns
- Analyzed social media metrics to enhance campaign performance
- Assisted in developing content calendars for scheduled posts
Media Intern - Kenya Broadcasting Corporation (KBC) - Nairobi
(2022-09 - 2022-12)
- Assisted in broadcast content research and digital production
- Gained hands-on experience in media operations, understanding editorial workflow
- Participated in scriptwriting for broadcast segments
- Produced scripts and hosted radio shows
Social Media Assistant - Summer Vibes Event - Nairobi
(2022-09 - 2022-09)
- Promoted events using planned content and audience interaction
- Assisted in designing marketing strategies for social media platforms
- Engaged with followers to boost event awareness
- Helped track event performance via social media insights
Volunteer - Local Children's Homes
- Coordinated donation drives and supported children's programs
- Assisted in creating content to raise awareness for various initiatives
- Worked as part of a team to organize and execute community events
Education
Diploma - Communication (Electronic media) - Daystar University (2021-05 - 2022-12)
B.A. - Communication (Electronic Media) - Daystar University (2023-01 - 2025-12)
Creator pro course - Digital marketing associate course - Teki International (2025-09 - 2025-12)
