Mark Bii

Results-driven Marketing Specialist with 4+ years of experience planning and executing integrated marketing campaigns across SEO, paid search, social media, and content for e-commerce, professional services, and local service brands. Proven record of building brand visibility, generating qualified leads, and translating analytics into actionable strategy.

E-Commerce Marketing Manager at Mtech Technologies Limited (2026-04 – Present)

Own end-to-end digital marketing execution — SEO, content, paid search, and social media — for a B2B/B2C technology retailer.

• Grew organic traffic from zero to 3,000 site visits through improved product and category page rankings, plus citations and mentions on ChatGPT and Google AI Overviews for transactional and informational queries.
• Built the company's TikTok page from zero to 800 followers organically, increasing engagement and lead generation.
• Improved product orders and checkout order rate by almost 50% in just 4 months by optimizing product landing pages for conversions and refining the Google Merchant Center product feed.

Ecommerce Specialist – SEO, Google Ads, Social Media Marketing at Techovant Solutions Limited (2024-05 – 2026-04)

• Grew sales revenue 3× — from KES 300K to KES 900K monthly — within 4 months.
• Drove 5,800+ monthly organic site visits by leading content strategy across product descriptions and blog posts, following SEO best practices and E-E-A-T.
• Lifted product and category pages to first-page, top-3 Google rankings by targeting high commercial-intent keywords (Ahrefs, Ubersuggest) in product copy, meta titles, and descriptions.
• Spearheaded development of the company's e-commerce platform on WordPress, optimized for site speed, mobile friendliness, and indexing.

Ecommerce Specialist – SEO & Google Ads at SmartBuy Kenya Limited (2021-05 – 2024-04)

• Doubled online sales profits — KES 18M to KES 38M — for the year ended 2022.
• Scaled organic traffic from 0 to 9,000 monthly visits in 6 months via internal linking, shopping-guide blog posts, Yoast-optimized product content, and digital PR features on sites like Starter Story.
• Achieved 60% first-page ranking improvements across product and category pages through technical audits (Screaming Frog, Google Search Console) fixing broken links and thin content.
• Redesigned the company's e-commerce website on WordPress/WooCommerce with a mobile-friendly theme and custom CSS.

Bachelor of Commerce in Marketing – Catholic University of Eastern Africa (2016 – 2023)