Moffat Mutua

Dynamic and results-driven Sales Executive with a strong background in tech and business development. Proven track record in closing high-value deals, penetrating new markets, and building long-lasting client relationships. Experienced in targeting C-level executives, delivering consultative sales, and exceeding multi-millions shilling revenue targets. Adept at sales strategy, lead qualification, and client onboarding, with a commitment to consistency, innovation, and performance excellence.

Business development executive - DIGISOFT SOLUTIONS LTD

(2025-05 - 2026-06)

• Drive end-to-end sales of Digi-ERP software solutions valued at a minimum of KES 1.5M per implementation.
• Conduct targeted outreach through walk-ins, cold calls, cold emails, and professional networking.
• Engage directly with CEOs, CFOs, and other key decision-makers to present tailored ERP solutions.
• Lead solution demonstrations, prepare proposals, and negotiate contracts.
• Collaborate with the implementation team to ensure seamless client onboarding.

Sales Executive - TALLY SOLUTIONS KENYA LTD

(2024-01 - 2025-04)

• Spearhead direct and partner-led sales of Tally Prime ERP software to SMEs and mid-sized businesses across multiple industries.
• Manage the full sales cycle—from prospecting and need analysis to demo presentation, proposal development, and closing.
• Lead post-sales engagement to ensure client onboarding, product adoption, and satisfaction.
• Mentor and support junior sales team members and contribute to sales strategy reviews and forecasting.

Sales Representative - TALLY SOLUTIONS KENYA LTD

(2023-06 - 2024-12)

• Generated leads through field visits, cold calling, and networking in industry events.
• Conducted in-depth product demonstrations, highlighting Tally Prime features that align with client pain points.
• Maintained accurate CRM records, provided weekly sales reports, and supported product training for new clients.
• Trained sales assistants and led support initiatives.
• Managed customer escalations and relayed product feedback to the development team.

Tech Sales Intern - FLOWCODE TECHNOLOGIES LTD

(2023-03 - 2023-05)

• Implemented strategies utilizing parastatal databases to generate leads, extracting approximately 2,000 contacts from each database.
• Assisted the sales team in qualifying inbound leads and preparing sales pitches tailored to B2B clients.
• Participated in product demonstrations and onboarding sessions alongside senior executives.
• Supported market research initiatives to identify new business opportunities and competitive insights.

Bachelor in Science - Information Security and Forensics - KCA University

Kenya Certificate of Secondary Education - Muusini S.A Sec School

Certificate - Business Intelligence Module - Denaco Analytics

Certificate - Data Protection and cybersecurity - Tally solutions Kenya

Certificate - Professional sales Training - Smart Sales