Veronica Irungu

Strategic and performance-driven Sales & Marketing Professional with over 5 years' experience in FMCG and beverage distribution. Demonstrated expertise in commercial strategy execution, key account management, distributor optimization, and brand activation. Recognized for driving revenue growth, increasing market penetration, strengthening customer relationships, and ensuring operational excellence while maintaining high service standards.

Currently pursuing entrepreneurial and professional development opportunities while actively seeking a role aligned with my sales expertise.

Sales Representative at Pernod Ricard Kenya (2024-07 – 2025-11)

• Lead execution of commercial strategy across allocated accounts, ensuring profitable brand/category growth.
• Implement channel and account strategies, terms, and trade conditions to maximize competitive advantage.
• Drive sustainable volume growth through structured account planning, merchandising excellence, and promotions.
• Conduct weekly performance reviews with Area Sales Manager to align on targets and resolve market challenges.
• Manage distributor efficiency including call coverage, stock optimization, and resource utilization.
• Execute brand activations in collaboration with marketing and trade marketing teams.
• Ensure compliance with company code of conduct and alcohol policy across 3rd party sales teams.

Sales Representative at Uplands Premium Dairies and Foods Ltd (2022-06 – 2023-11)

• Managed corporate and key accounts including hospitals, schools, military bases, and hospitality establishments.
• Drove B2B and B2C acquisition strategies resulting in consistent target achievement.
• Developed market-driven sales strategies aligned with consumer demand and company growth objectives.
• Maintained detailed sales records, prepared reports, and managed departmental sales budgets.
• Strengthened customer retention through regular market visits and relationship management.

Customer Service Representative at Uplands Premium Dairies (2021-02 – 2022-05)

• Managed high-volume inbound and outbound calls ensuring exceptional customer experience.
• Processed orders accurately, verifying pricing, discounts, and product codes.
• Coordinated with sales, logistics, and marketing teams to ensure timely deliveries.
• Generated and followed up on sales leads to support revenue growth.
• Opened and maintained new customer accounts while ensuring data accuracy.

Trade Marketer at Uplands Premium Dairies (2020-03 – 2021-01)

• Expanded product visibility and strengthened brand presence nationwide.
• Collected customer feedback on pricing and quality to support business improvements.
• Prepared daily performance reports and facilitated merchandising activities.

Trade Market Support at Benchmark Distributors Thika (2019-07 – 2019-12)

• Conducted cold-calling, market storming, and product awareness campaigns.
• Communicated price changes and pushed sales to exceed company targets.
• Prepared daily and weekly performance reports.

Attaché at Kakuzi Limited (2017-07 – 2017-09)

• Monitored harvesting processes to maintain avocado quality standards.
• Managed stock receiving, grading, packing, and export preparation.
• Maintained accurate records and reported operational updates to supervisors.
• Assisted in pest scouting and control learning initiatives.

Bachelor of Science in Agribusiness Management and Trade – Kenyatta University (2014 – 2018)

Introduction to Computer in Computer Basics – Veroda Computer College (2014 – 2014)

Kenya Certificate of Secondary Education in Secondary Education – Gakoe High School

Kenya Certificate of Primary Education in Primary Education – Fountain of Knowledge Makwa