신희영

APAC Marketing Leader with nearly 20 years of experience driving brand growth and commercial impact across B2B and premium consumer segments. Proven track record in leading regional marketing across diverse APAC markets and translating global strategy into scalable local execution. Strong expertise in trade and channel marketing, strategic partnerships, and cross-functional leadership.

APAC Trade Marketing Manager – Professional Audio at Sennheiser Korea Ltd. (2022-01 – Present)

• Lead integrated marketing and commercial strategy across 6 APAC regions (Greater China, Japan, Korea, SEA, India, ANZ), aligning global strategy with local execution
• Build and lead a high-performing regional team of 6, driving accountability and consistent execution across markets
• Contributed as a core member of the APAC leadership team, increasing marketing's strategic visibility within the organization
• Manage APAC marketing budget and consistently achieve approximately 75% ROI KPI, optimizing media and channel investment efficiency
• Initiate and lead strategic partnerships (e.g., Neumann x Dolby, Sennheiser x Canon / Nikon / Panasonic), expanding brand reach and engagement
• Develop scalable campaign frameworks adopted across global regions (AMER, EMEA)
• Partner with Sales, Finance, and HQ to align marketing with commercial priorities and accelerate decision-making
• Lead regional initiatives including APAC-wide programs (250+ participants) to strengthen alignment and engagement

Marketing Manager, Korea at Sennheiser Korea Ltd. (2017-05 – 2021-12)

• Led end-to-end marketing across Consumer and Professional segments, supporting sustained business growth
• Drove full-funnel campaigns across digital, PR, and experiential channels, achieving approximately 50% increase in engagement and 2x growth in key product sales
• Strengthened premium brand positioning through strategic partnerships with Mercedes-Benz, Dior Homme, and Walt Disney
• Led CRM implementation (Sugar CRM) and digital transformation initiatives to enhance lead generation and marketing efficiency
• Acted as a key liaison between Global HQ, regional teams, and local stakeholders to ensure alignment and execution excellence

Marketing Communications Specialist at Kodak Korea Ltd. (2010-03 – 2017-05)

• Managed integrated marketing communications including campaign planning, content development, and execution
• Led crisis communications and media relations during global Chapter 11 restructuring, maintaining brand credibility in the local market
• Developed customer success stories and content programs to strengthen brand trust and support sales
• Organized large-scale events and media programs to enhance stakeholder engagement and visibility

Overseas Marketing & Sales Manager at Motex Products Co., Ltd. (2006-12 – 2010-03)

Motex is global manufacturer of labeling and printing systems, exporting to over 90 countries with a leading global market share.

• Managed 50+ key accounts across the Middle East, Africa, and Asia, contributing to international market expansion
• Developed distributor and channel strategies to drive regional sales growth
• Built long-term partnerships with global distributors across diverse markets
• Led cross-cultural negotiations and business development initiatives in emerging markets

Master of Arts in Journalism and Mass Communication – Yonsei University

Bachelor of Business Administration – Sookmyung Women's University, Seoul, Korea