Part-time at Strategic Advisory & Interim Leadership, AI Training (2025-02 – Present)
- D'Alba Global (Marketing Strategy Consultant): Formulating global expansion and brand elevation strategies for high-growth K-Beauty brand against top management
- Cyworld (Interim CMO): Leading the brand rebuilding project and strategic repositioning for the platform's relaunch
- Korean Apple LLM Training (Dataset define, Labeler, and QA): Train Apple LLM with multi-modal datum such as sounds, images, and texts
Global Corporate Online Senior Director at The Estée Lauder Companies (ELC) (2020-07 – Present)
- Revenue Growth: Scaled global online business from $1.8B to $3.55B (+197%) while optimizing efficiency, resulting in a 75% reduction in acquisition costs.
- Team Leadership: Led a global team of 40 across business development, store engagement, and operations.
- Strategic Partnerships: Orchestrated growth strategies with major omni-channel partners including Amazon, Sephora, Ulta Beauty, Nordstrom, and Kohl's.
- Market Pivot: Designed and executed a global omni-channel acceleration program to offset downturns in the Chinese market, ensuring brand equity remained intact across third-party platforms.
APAC Corporate Online Director at The Estée Lauder Companies (ELC) (2018-07 – 2020-06)
- Digital Transformation: Spearheaded the regional shift from traditional retail-heavy models to digital-first omni-channel structures.
- Portfolio Alignment: Re-aligned brand portfolios across APAC to thrive in a digital-dominant landscape, improving regional agility.
Korea Corporate Online Senior Manager at The Estée Lauder Companies (ELC) (2012-12 – 2018-06)
- Hyper-Growth: Achieved a remarkable 1,020% total sales growth over 5.5 years, consistently exceeding targets by 300%.
- Market Leadership: Managed a $140M P&L and a team of 21, establishing ELC as the digital benchmark in the Korean beauty market.
Interactive Marketing Regional Leader at 3M (2011-09 – 2012-12)
Reported to the VP of Core Marketing and Global e-Transformation Lead (SVP) at HQ.
- Developed a 4-year digital roadmap (2012–2016) with a $4M budget, integrating e-commerce across Healthcare (Incognito) and Consumer (Post-it) divisions.
Head of Digital Intelligence Team (Senior Manager) at Cheil Worldwide (Samsung Group) (2009-09 – 2011-08)
- Global Samsung.com Operations: Managed annual budgets of $10M and 50 FTEs, driving a 7x increase in global traffic (60B PV).
- Business Growth: Grew the analytics business unit by 680% through strategic alliances with Adobe and Altimeter Group.
Senior Consultant at BearingPoint (Formerly Andersen/KPMG Consulting) (2006-07 – 2009-08)
- Provided CRM and B2B/B2C strategy advisory for global accounts: AIG, Loro Piana, Samsung Card, and Hanjin Shipping.
Business Analyst (Sales Operations & Supply Chain) at Nike (2000-03 – 2006-07)
- Innovation: Executed the Nike Plus & Nike ID GTM programs in Korea across all ATL/BTL and digital channels.
- Operational Excellence: Redesigned S&OP procedures for the footwear category and implemented retailer segmentation/restructuring programs to drive efficiency.
