Brian Jung
Global Marketing Strategist
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소개
Accomplished Marketing Strategist with 25+ years of experience driving exponential growth for global MNCs, including The Estée Lauder Companies (ELC), Nike, 3M, and Cheil (Samsung). Expert in navigating the intersection of brand storytelling, consumer behavior, and MarTech ecosystems.
경력
Part-time at Strategic Advisory & Interim Leadership, AI Training (2025-02 – Present)
- D'Alba Global (Marketing Strategy Consultant): Formulating global expansion and brand elevation strategies for high-growth K-Beauty brand against top management
- Cyworld (Interim CMO): Leading the brand rebuilding project and strategic repositioning for the platform's relaunch
- Korean Apple LLM Training (Dataset define, Labeler, and QA): Train Apple LLM with multi-modal datum such as sounds, images, and texts
Global Corporate Online Senior Director at The Estée Lauder Companies (ELC) (2020-07 – Present)
- Revenue Growth: Scaled global online business from $1.8B to $3.55B (+197%) while optimizing efficiency, resulting in a 75% reduction in acquisition costs.
- Team Leadership: Led a global team of 40 across business development, store engagement, and operations.
- Strategic Partnerships: Orchestrated growth strategies with major omni-channel partners including Amazon, Sephora, Ulta Beauty, Nordstrom, and Kohl's.
- Market Pivot: Designed and executed a global omni-channel acceleration program to offset downturns in the Chinese market, ensuring brand equity remained intact across third-party platforms.
APAC Corporate Online Director at The Estée Lauder Companies (ELC) (2018-07 – 2020-06)
- Digital Transformation: Spearheaded the regional shift from traditional retail-heavy models to digital-first omni-channel structures.
- Portfolio Alignment: Re-aligned brand portfolios across APAC to thrive in a digital-dominant landscape, improving regional agility.
Korea Corporate Online Senior Manager at The Estée Lauder Companies (ELC) (2012-12 – 2018-06)
- Hyper-Growth: Achieved a remarkable 1,020% total sales growth over 5.5 years, consistently exceeding targets by 300%.
- Market Leadership: Managed a $140M P&L and a team of 21, establishing ELC as the digital benchmark in the Korean beauty market.
Interactive Marketing Regional Leader at 3M (2011-09 – 2012-12)
Reported to the VP of Core Marketing and Global e-Transformation Lead (SVP) at HQ.
- Developed a 4-year digital roadmap (2012–2016) with a $4M budget, integrating e-commerce across Healthcare (Incognito) and Consumer (Post-it) divisions.
Head of Digital Intelligence Team (Senior Manager) at Cheil Worldwide (Samsung Group) (2009-09 – 2011-08)
- Global Samsung.com Operations: Managed annual budgets of $10M and 50 FTEs, driving a 7x increase in global traffic (60B PV).
- Business Growth: Grew the analytics business unit by 680% through strategic alliances with Adobe and Altimeter Group.
Senior Consultant at BearingPoint (Formerly Andersen/KPMG Consulting) (2006-07 – 2009-08)
- Provided CRM and B2B/B2C strategy advisory for global accounts: AIG, Loro Piana, Samsung Card, and Hanjin Shipping.
Business Analyst (Sales Operations & Supply Chain) at Nike (2000-03 – 2006-07)
- Innovation: Executed the Nike Plus & Nike ID GTM programs in Korea across all ATL/BTL and digital channels.
- Operational Excellence: Redesigned S&OP procedures for the footwear category and implemented retailer segmentation/restructuring programs to drive efficiency.
학력
B.S. in Nuclear Engineering – Hanyang University (2000)
