Charbel Azzi

Business Analyst with 4+ years of experience across SaaS and fintech environments, specializing in Agile delivery, KPI reporting, and process optimization. Proven track record of leading cross-functional project phases, building data-driven reporting frameworks, and translating complex business requirements into measurable outcomes using Power BI and Excel.

Business Analyst – Team Lead · PSLab · Beirut, Lebanon Oct 2024 – Present

– Coordinate and track end-to-end project phases across 4+ business units, ensuring 95%+ on-time project handovers and improved delivery visibility.

– Develop and standardize project tracking frameworks and reporting templates, improving workflow consistency and cross-team communication.

– Monitor weekly and monthly operational and sales KPIs using Power BI and Excel, providing performance insights to support management decision-making.

– Facilitate stakeholder review sessions, presenting analytical findings and structured recommendations to leadership.

– Collaborate with business and technical teams in an Agile delivery environment, supporting sprint planning, progress tracking, and performance reporting.

Business Analyst · Paizer Inc. · Montreal, Canada Sept 2022 – Aug 2024

– Supported the deployment and adoption of Paizer's SME management platform (inventory, invoicing, payroll) by analyzing client business processes and aligning them with platform capabilities.

– Gathered and documented business and functional requirements from internal teams and SME clients to guide product improvements.

– Collaborated with product and engineering teams to translate client needs into system enhancements and workflow optimizations.

– Analyzed CRM and operational data to identify platform usage trends, recommending improvements to enhance client experience and platform adoption.

– Built dashboards for product and sales teams to inform operational and strategic decisions.

Business Analyst · Helcim · Montreal, Canada Sept 2021 – Aug 2022

– Gathered and analyzed business, functional, and technical requirements across 10+ concurrent internal projects, supporting on-time delivery across product and operations teams.

– Documented and optimized business processes and operational workflows by 20%, reducing process redundancy and improving cross-team efficiency.

– Analyzed merchant engagement and behavioral data to identify opportunities across acquisition, activation, retention, and monetization.

– Monitored key performance indicators and conducted ongoing analysis to evaluate go-to-market initiatives and sales performance.

B.S. – International Business Management Lebanese American University | 2018–2021

Professional Development Certificate – Business Analysis McGill University | 2022–2024