Peter Bou Nassar

Senior retail and operations leader with 20 years of experience across Lebanon, Qatar, GCC, Levant, and wider MENA markets. Proven track record in multi-site retail operations, store openings and development, team leadership, inventory and procurement, budget and P&L management, merchandising standards, and e-commerce. Experienced in leading large teams, managing luxury and cosmetics portfolios, working with international brands and distributors, and translating commercial strategy into strong store execution and sustainable growth.

Director Of Operations at Confidential (2024-01 – 2026-01)

Led operations for a prominent company managing a chain of pharmacies (drugstores) in Lebanon, featuring leading cosmetics, perfumes, and dermo-cosmetics brands.

• Oversaw the opening of 6 large pharmacies across Lebanon, coordinating the operational requirements from store setup through launch.
• Managed store design and decoration to deliver attractive, functional retail environments aligned with customer experience objectives.
• Led recruitment of pharmacists and sales staff, building and supporting high-performing store teams.
• Managed ordering and stock planning for makeup, skincare, and perfumes to support product availability and optimal inventory levels.
• Launched and managed the cosmetics e-commerce platform, extending retail operations into the online channel.
• Developed promotions for slow-moving items to improve stock rotation, sales performance, and customer engagement.
• Managed procurement across cosmetics, perfumes, skincare, and other departments, supporting efficient stock management and cost control.

Senior Regional Sales Manager at Lalique Group (Dubai-Zurikh) (2021-01 – 2023-12)

• Spearheaded the creation and execution of comprehensive sales and marketing plans, campaigns, and tailored trade marketing calendars across 10 countries, resulting in a 25% increase in brand engagement within the first year.
• Collaborated cross-functionally with the LALIQUE BEAUTY HQ Team on 15 major product launches, optimizing distribution and retail environments, which contributed to a 30% increase in shelf presence for each brand.
• Implemented strategies that increased product demand by 40%, enhancing brand recognition and visibility, leading distributors to gain a 15% market share in competitive segments.
• Developed Joint Business Plans with 5 key distributors and retailers, which included specific business objectives and success metrics, resulting in a 20% increase in retailer buy-in and commitment.
• Acted as the primary point of contact between Lalique SA and distributors, successfully maintaining strong business relationships and achieving an overall satisfaction rate of 90% in distributor feedback surveys.
• Managed annual budgets of $10 million in adherence to company guidelines and delivered effective financial stewardship, yielding a 10% reduction in costs via optimized trade terms.
• Established and maintained strong customer relationships across 10 newly opened branches, resulting in a 50% increase in client retention rates and positive sales growth of 15% year-over-year.
• Oversaw retail store openings for Lalique and Bentley perfumes across the countries under management, while supporting the distribution and retail of Lalique crystal and jewelry. Worked closely with distributors on retail execution and e-commerce launches, including product assortment and curation in line with brand standards and market demand.

General Manager at Madi International(Dubai-Lebanon) (2019-01 – 2020-12)

• Consistently met weekly, monthly, and annual income goals for the salon, spa, and retail sectors, achieving an average revenue increase of 20% year-over-year.
• Successfully met revenue targets while ensuring a consumer satisfaction rate of 95% and brand loyalty across multiple product lines.
• Recruited, scheduled, and trained a high-performing team of over 50 staff members, leading to a 15% reduction in staff turnover and improved service quality.
• Monitored inventory levels and proactively purchased supplies, achieving a 10% cost savings through optimized vendor relationships and efficient stock management.
• Adhered to all safety and regulatory employment guidelines, maintaining full compliance with local regulations and resulting in zero safety incidents reported over three years.
• Promoted the effective implementation of marketing strategies, advertising campaigns, and visual merchandising guidelines that contributed to a 25% growth in customer foot traffic.
• Managed operational costs effectively across labor, supplies, and inventory, maintaining expenses within budget and achieving a 12% increase in profit margins.
• Captured significant market share across all cosmetics and salon class A sectors, successfully establishing and maintaining relationships with over 150 salons, positioning the brand as the number 1 or 2 in the Lebanese market.
• Opened several luxury 5-star beauty salons, spas, and institutes, overseeing planning, décor, recruitment, equipment selection, inventory requirements, and operational readiness.

Acting GM and Partner at Dr. Nader Saab (2017-01 – 2019-12)

• Successfully launched Dr. Saab's portfolio in 5 countries, including Lebanon, the Gulf States, and the UK, achieving a 30% market penetration within the first 6 months.
• Collaborated with the Swiss Laboratory of skincare goods to develop and launch a new cream product, which was distributed across 15 Arab countries, resulting in a 25% increase in sales revenue within the first year.
• Designed and delivered a comprehensive sales techniques training program for Dr. Saab's teams, enhancing their skills and knowledge, and resulting in a 20% increase in sales conversions across all regions.
• Achieved a 100% sales rate for the new cream product in Lebanon, with all inventory sold out within 3 months, and a 50% increase in sales in international markets.
• Worked closely with the Swiss Laboratory to develop a customized skincare product line, resulting in a 40% increase in customer satisfaction and a 15% increase in repeat business.
• Conducted market research and analysis to identify new business opportunities, resulting in the identification of 10 new potential markets and a 25% increase in sales pipeline growth.
• Built and maintained strong relationships with key stakeholders, including distributors, retailers, and laboratory partners, resulting in a 95% partner satisfaction rate and a 20% increase in joint business development opportunities.
• Successfully launched the website and e-commerce platform for Dr. Nader Saab Skincare, including product assortment, bundles, category structure, and special-occasion offers for international markets.

Head Of Entertainment at Joué Club (Qatar) (2016-01 – 2017-12)

• Successfully opened the Joué Club showroom in Qatar within a tight timeline of 4 months, exceeding project expectations and demonstrating strong project management skills.
• Prepared and designed a state-of-the-art showroom spanning 500 m², creating an engaging shopping environment that boosted customer experience and satisfaction.
• Led the recruitment and onboarding of a diverse team of 36 staff members, fostering a collaborative and high-performance work culture.
• Developed and executed a comprehensive marketing strategy for the grand opening event, resulting in over thousands of visitors and achieving an initial sales target of 1 million $ within the first month.
• Implemented inventory management and product placement strategies to optimize showroom layout, leading to a 30 % increase in sales efficacy.
• Established strong supplier relationships to ensure timely stock availability, reducing lead times by 25 % during the initial launch phase.
• Conducted staff training programs focusing on customer service excellence and product knowledge, which resulted in a 35 % increase in customer satisfaction ratings.

Retail and Business Unit Manager at Cosmetics and Fragrances (51 East Qatar) (2002-01 – 2015-12)

• Successfully hired, trained, and managed a diverse team of over 150 employees across sales, marketing, and administration, resulting in a consistent annual sales increase of at least 25%.
• Achieved and exceeded predetermined monthly, quarterly, and annual sales goals, implementing personal sales targets and employee competitions that contributed to a profit margin increase of 27 % over the tenure.
• Oversaw the financial performance of the Cosmetics & Fragrances section, including budget management and P&L control, ensuring operational efficiency and effective shrinkage control.
• Spearheaded the development of the Perfumery Section and the new 51 East Lagoon building project, finalizing store layouts and negotiating business terms with local and regional brands.
• Successfully planned and executed multiple product launch events and promotional activities for leading brands, contributing to a notable increase in brand visibility and engagement.
• Participated in major international exhibitions, including the TFWA Exhibition in Cannes consistently from 2005 to 2014, enhancing brand positioning in the market.
• Managed a diverse brand portfolio including Chanel, Givenchy, and Elizabeth Arden, with a combined sales figure exceeding $45 million, delivering exceptional product knowledge and training to brand BAs and other personnel.
• Managed large-scale retail development in Qatar, including the opening of more than 6 luxury showrooms ranging from 2,000 to 8,000 sqm. Responsibilities covered store design and decoration, international recruitment, supplier contracts, and operational setup. Also launched the 51 East e-commerce platform for cosmetics brands, with online business growing to account for 30% of total turnover.

Master degree in Business Management – Al Meda University (2008-01)

Bachelor degree in marketing management – Al Meda University (2007-01)