Edwin Chan

Product manager with 17 years building consumer digital products, including 9+ years owning vision, roadmap and backlog for multi-product portfolios in regulated markets. Scaled a studio’s annual release cadence from 3 to 8 products while leading it through an international relocation and a full rebrand. Most recently took a consumer platform from concept to live launch in six months with a small team and AI-assisted development.

Works the full arc — discovery and concept validation, prioritisation, cross-functional delivery, instrumentation, and post-launch iteration against defined KPIs.

Principal Consultant, Product at Chispa Consultants (2024-10 – Present)

Independent product consultancy advising consumer technology and digital entertainment companies on product strategy, delivery and compliance. Selected engagements:

Principal Product Manager at UNLK consumer gaming platform (Telegram-native)

• 0-to-1 delivery: owned product vision, roadmap and backlog end to end, taking the platform from concept to live launch in six months using AI-assisted development.
• Portfolio launch: shipped with a portfolio of 14 proprietary titles spanning single-player and multiplayer formats.
• Platform capabilities: delivered retention and progression systems, a rewards engine, identity verification (KYC), regional compliance controls, and secure payments with fraud safeguards.
• Instrumentation & iteration: built full-funnel activation analytics — registration, first session, wallet connection, deposit — and used them to locate where user journeys break, shipping targeted fixes including activation missions, welcome rewards and re-engagement nudges.
• Live operations: monitored transaction and behavioural data to catch production anomalies — traced payment data to detect and close a live exploit, identified abusive automated accounts through usage-pattern analysis, and tuned in-app economy parameters from observed behaviour.
• Growth & partnerships: designed the partner and affiliate programme — attribution tracking, live partner dashboards and a hybrid CPA/revenue-share model — with consumer-protection and disclosure standards written into partner agreements.

BC.Game global entertainment platform

• Rapid delivery: owned discovery-to-launch for three products, taking each from concept to live release within three months.
• Value realisation: defined engagement metrics and iterated against them, driving an 8–12% increase in user interaction rates across two flagship products through data-led UI/UX improvements.
• De-risked investment: built internal modelling tools and working prototypes to validate product economics and retention features before committing engineering resource.

Xciting Tech

Malta-based technology startup

• Delivery pipeline design: designed the end-to-end product delivery pipeline from the ground up, enabling an annual roadmap of 25 releases across mobile and desktop.
• Vendor management: sourced, negotiated and onboarded 5+ specialist vendors across design, development and QA, and established reusable component frameworks that standardised delivery across teams.

Senior Product Manager (Product Owner) — Circular Arrow at Games Global (formerly Microgaming) (2021-07 – 2024-09)

Led one of the company’s core content studios for five years; promoted from Product Lead to Senior Product Manager.

• Product ownership: owned vision, roadmap and backlog for a studio serving regulated markets across the UK, Europe and North America, balancing value, risk, compliance and team capacity.
• Roadmap expansion: grew annual product releases from 3 to 8 by establishing a scalable, sustainable delivery cadence.
• Change leadership: led the studio through an international relocation (Hong Kong to Vancouver) and a complete rebrand — name, visual identity and portfolio positioning — with no break in delivery.
• Portfolio performance: shipped 15+ products with user retention above internal benchmarks; introduced monetisation features that expanded commercial options across B2B distribution partners.
• Cross-unit collaboration: partnered with creative leads across sister studios to develop shared intellectual property.

Product Lead — Pulse 8 Studios at Games Global (formerly Microgaming) (2019-09 – 2021-06)

• Team leadership: managed three cross-discipline teams (10 people) delivering a consistent product pipeline for global regulated markets.
• Lifecycle ownership: owned the full lifecycle from concept to post-launch optimisation, co-designing features with BI and analytics input and ensuring UK and EU regulatory compliance.
• Delivery & mentoring: shipped 10+ products, ran the internal pitch-to-release process, and mentored junior product managers and producers.

Business Development Manager at Billion Soft (Hong Kong) Ltd. (2016-08 – 2019-08)

Product Lead at Entertainment Direct Asia Ltd. (2013-10 – 2016-06)

Game Producer at Mobile Now (2012-09 – 2013-10)

QA Lead at SAMVO (2009-11 – 2012-08)

Hardware Manager / QA at Gameloft Iberica (2006-03 – 2009-09)

Certificate in Computing and Hispanic Studies – De Montfort University