Alejandro Ibarra del Castillo

Freelance Digital Strategy Consultant at Next Bienes Raíces (2026-01 – Present)

Independent Agent Support

• Activated a digital sales ecosystem for a real estate agent, taking the Google My Business profile from zero to a Top-5 local ranking (22+ 5-star reviews) in one week through a targeted social proof strategy.
• Reduced client contact friction by implementing WhatsApp Business API (URI Schemes), optimizing the lead-to-conversation conversion rate.
• Managed budget allocation and creative testing for Meta Ads campaigns to generate initial inbound property inquiries.
• Systematized the digital catalog update process, ensuring consistent inventory visibility across platforms.

Inventory and Data Analyst at Global VoIP (2025-08 – 2025-12)

• Spearheaded a strategic audit of inactive inventory, utilizing Excel and SQL to identify and catalog $1M MXN (~$50k USD) in dormant assets.
• Identified a high-value opportunity in 109 transceivers (valued at $516k MXN), enabling data-driven decision-making for asset liquidation.
• Recovered $21,460 MXN in direct capital by processing credit notes for obsolete equipment through vendor negotiations.
• Developed automated visualizations in Power BI to present real-time inventory status to executive leadership.

Master's Degree in Digital Marketing, Sales, and Online Media – Universidad CUDIEM (2026-07)

Bachelor of Science in Business Management Engineering – Tecnológico Nacional de México (Campus Hermosillo) (2025-12)