Colton Cherf

System-focused and data-driven Sales Enablement and Revenue Operations Specialist with over 7 years of progressive experience building the commercial infrastructure, training architectures, and workflow automations that scale GTM performance across e-commerce and B2B corporate sales environments. Google AI-certified professional expert in leveraging AI-native workflow engineering and advanced data tools (Salesforce, SQL, Python) to eliminate cross-functional bottlenecks and optimize resource distribution. Proven organizational leader and ERG Co-Chair with a track record of driving large-scale corporate programming, stakeholder alignment, and cross-functional engagement to foster high-performance, inclusive cultures.

B2B Sales Support Specialist at Timbuk2 (2022-02 – Present)

Direct the complete end-to-end B2B sales enablement lifecycle for 200+ premium corporate accounts, managing institutional onboarding, order pipelines, and fulfillment frameworks while maintaining a 96% partner satisfaction rating.

• Translate complex product launch specifications and functional design narratives into scalable sales presentation frameworks, empowering a 7-person sales team to consistently capture $1M in monthly commercial revenue.
• Conceptualized, developed, and deployed a web-based data-driven mock-up automation utility using HTML5 Canvas and Google Workspace integration, modernizing custom order previews and reducing turnaround times across 58 distinct product lines.
• Orchestrate cross-functional program activations by linking corporate accounts with Product, Internal Design, and a network of 3+ third-party decorators, ensuring a 95% brand-compliance accuracy rate across localized corporate merchandise initiatives.
• Partnered with internal engineering and operations stakeholders to audit enterprise Order Management Software (OMS), identifying key data bottlenecks and updating logic to reduce manual operational workflows by 10% to 20%.
• Served as primary strategic liaison between Sales, Product, and Category Management teams, aligning multi-channel inventory strategies with active B2B campaign pipelines to drive consistent year-over-year revenue growth.

Business Operations Specialist at Walmart E-Commerce (2020-03 – 2022-01)

• Authored, standardized, and scaled comprehensive GTM onboarding playbooks and technical training modules adopted by 400+ external suppliers and 5 internal product categories, accelerating partner activation and retention by 60%.
• Served as primary operational link between Category Merchants and Engineering teams, auditing, triaging, and optimizing digital product catalogs for high-visibility seasonal sales events and brand spotlights.
• Spearheaded backend platform functionality enhancements in tandem with engineering teams, resolving system display discrepancies to improve buyer clarity and boost overall category page conversion rates.
• Managed multi-stakeholder communication cadences and delivered weekly operational velocity and performance reporting, increasing cross-functional visibility and reducing supplier escalation tickets by 25%.

Vendor Acquisitions Manager at Walmart E-Commerce (2019-02 – 2020-03)

• Led partner onboarding pipelines for critical, high-impact seasonal campaigns, reducing time-to-market metrics by 20% through structured workflow engineering and the elimination of cross-functional bottlenecks.
• Built, segment-targeted, and deployed large-scale mass communication campaigns for 400+ external enterprise partners utilizing Mail Merge Toolkit and Microsoft Outlook, streamlining compliance enforcement and policy distribution.
• Developed and delivered over 95 specialized technical documentation modules, user guides, and training presentations designed to educate internal operations teams and external suppliers on assortment strategy optimization.
• Acted as core operational liaison among Merchandising, Supply Chain, and vendor networks to manage on-time system launch, data maintenance, and supply readiness for 300+ seasonal campaign SKUs.

Item Setup Specialist at Walmart E-Commerce (2017-10 – 2019-02)

• Engineered and standardized analytic triaging procedures for enterprise product data listings, successfully reducing system-wide inventory database discrepancies by 30%.
• Identified, isolated, and resolved data and listing abnormalities across thousands of active catalog SKU records using enterprise ticketing systems under strict SLA constraints to minimize client-facing transaction failures.
• Partnered with Fulfillment Center Management and Engineering units to align digital inventory representations with physical operations, eliminating data mismatches and optimizing processing speeds for high-volume corporate returns.

Co-Chair, LGBTQ+ Employee Resource Group at Timbuk2 (2024-01 – Present)

• Managed cross-functional diversity, equity, and inclusion initiatives, executing 6+ corporate programs and large-scale volunteer events annually to boost organizational engagement and expand ERG membership.

Volunteer at The Pink Triangle (Present)

• Support the logistical installation of the historic public display; coordinate community volunteer networks and corporate sponsorship outreach to drive civic education and platform visibility.

Liberal Arts and Sciences in Emphasis in Social and Behavioral Sciences – City College of San Francisco