Edgar Sauret

Broad experience in marketing, sales, general management, finances, business development, logistics, regulatory and sales force & health professional training. Contributed to build top-performance medical devices (hospital, surgical & basic care) and pharma (biologics and oncology) organizations in Mexico and LatAm. Highly skilled in development and implementation of strategic and tactical plans with a thorough business feasibility analysis.

Exceeding profits and targets consistently. Hands-on, energetic leader, fond to building excellence teams.

Native

Spanish, fluent English & Portuguese. BA, Master of Management in Marketing.

Trividia Health Mexico, Mexico City, Mexico, (US diabetic care products) 2017-today

International Regional Business Manager LatAm, responsible for division startup and development (marketing, regulatory, commercial, pricing and supply chain) in Mexico, Brazil, Chile, Colombia, Peru, and contract distributor associates (wholesalers & retail) in the rest of Central and South America. Report to International VP.

1. Sign contract with Walmart, F Ahorro and Walgreens Boots Alliance’s entities in Mexico, Central and South America, with a constant double digit yearly growth in revenue.
2. Prospect, follow up and stablish a solid distribution network in Latin America.
3. Create a strong health care professional’s education relationship with Diabetes associations in LatAm.

Smiths-Medical International, (British Medical devices and hospital equipment products) 2015-2017

Mexico Business Development & Distribution Manager, responsible for commercial startup (sales, marketing, technical service, regulatory, commercial, and supply chain). Enhance distributor network in Mexico by product portfolio alignment and geographic coverage. Report to LATAM Commercial Director.

1. Achieve FY2016 sales 2% above budget.
2. Increase sales in 53% above previous fiscal year 2015.

Terumo BCT Mexico, Mexico City, Mexico, (Japanese apheresis and blood care products) 2014-2015

Orphan Drug & Therapy Product Manager, responsible for division startup (marketing, regulatory, commercial, clinical and supply chain). Developed 2015 Business plan. Report to LATAM Marketing Manager.

B Braun Medical, Mexico City, Mexico, (German hospital care & surgical products) 2013-2014

Basic Care (BC) & Automated Infusion Systems (AIS) Business Unit Manager, focus and reorganize the sales force and commercialization network by implementing SalesForce.com. Devise business and marketing strategies to grow sales of both divisions (consumables and infusion equipment) in Mexico with 12 sales reps, 3 clinical specialists and 2 product managers. Developed Business plan for 2014. Report to Mexico Director

1. Increase sales in 184% (AIS) and 9% (BC) over 2012 results.
2. Reduce inventory days from 254 down to 103 days in 2013.

Allergan, Mexico City, Mexico (US ophthalmic pharmaceuticals & aesthetic surgical products) 2012-2013

Sales & Promotion Head, Botox Neuroscience and Health (Bariatric), enhance both divisions’ P&L results. Restructuring distributor’s agreements and territories, sales force’s regions by enforcing sales effectiveness guidelines. Manage a commercial team of 10 sales reps, 1 District Manager, 2 KAMs, 2 marketing analysts and 1 Product Manager. Developed Business Plan for 2013. Report to Latin America VP

1. Increase forecast accuracy from 23% up to 78% by re negotiating and signing distribution contracts.
2. Align sales force to marketing strategies of 2 new clinical indications for Botox with 15% MS growth.
3. Improve Sales & Promotion expenditure from 42% down to 30% in 2013.

Bard, Mexico City, Mexico, (US vascular, urology and surgical products) 2010-2012

Bard Vascular Access Systems Business Unit Manager, restructure sales force into business units. Manage sales in Mexico & Central America with 5 sales reps, 3 clinical specialists and 1 mkt coordinator. Implement and contribute to the marketing initiatives from the region expanding sales coverage. Increase sales and profitability by re aligning distributor network and entering to new regions with more productive distributors.

Developed

Business & Marketing plans for 2011 and 2012. Report to Mexico & Central America Director.

1. Achieve 2011 sales budget 1month before term’s end, 11% above budget.
2. Increase sales in 51% above previous year 2010.
3. Increase 1% division’s GP in 2011.

Hospira LatAm, Mexico City, Mexico, (US specialty pharmaceuticals and infusion therapy) 2007–2010

Regional Marketing Manager, Latin America, Manage infusion therapy division’s P&L and strategy of Latin America sales/marketing organizations with 4 in country product managers and 1 new product launch coordinator. Report to LA Commercial Director and promoted into a regional position with bigger responsibilities.

1. Develop and launch the first Drug Error Reduction System platform in Latin America
2. Accomplished increase in infusion systems placements in 15% and set sales in 11% during ‘09 vs. ‘08
3. Defined Latin America’s Infusion business strategy increasing the installed base in ‘08 vs. ‘07 in 29%.
4. Achieved 123% of budgeted sales by enhancing product portfolio and improving the distributor network.

Grouper Product Manager, México and Central America (February-September 2007)

1. Increase 33% productivity per installed equipment by unifying sales force infusion knowledge & selling skills.
2. Implement Sales Force Effectiveness CRM for Sales Force and Technical Service in Mexico.

Bausch & Lomb Mexico City, Mexico (US ophthalmic pharmaceuticals & surgical products) 2005 - 2006

Commercial Manager Surgical Division, Lead sales and technical service of Faco emulsification, Excimer Laser and intraocular lenses in Mexico with 4 sales reps, 5 service engineers and 3 customer service reps. Adapt and trim the regional marketing plan for Mexico’s needs. Report to Latin America VP.

1. Segment the market in public and private dealers increasing sales in 24% during 2005.
2. Increase market share in 7% by re assigning territory coverage.

Tyco Healthcare, Mexico City, Mexico (US Laparoscopy, Imaging & Surgical medical devices) 2004 - 2005

Regional Sales Manager Surgical Division, Manage 60% of Mexico’s Surgical division P&L and strategically directing marketing and sales initiatives for laparoscopy, internal stapling, sutures, imaging, and electrosurgery products with 8 sales reps and 1 product specialist. Report to Business Unit Director.

1. Exceeding sales quota in 27% by implementing commercial associates program.
2. Achieve 36% over Surgical Stapling’s sales budget in 2004.

Controladora de Farmacias, Mexico City, Mexico (Mexican Drugstore chain) 2001 - 2004

Institutional Sales Manager, recruited by CEO to increase drugstore services sales. Implement customer service awareness and training strategies for 7 district managers and 15 store managers in order to obtain insurance and bank companies’ loyalty and service contract renewal with increased purchasing amounts.

1. Create drug formularies for customers such as Meximed, Mediaccess (AXXA) & GNP with 7% savings. 
2. Accomplish 92% sales increase in less than 3 years.

Stryker México, Mexico City, Mexico (US Orthopedic implants & hospital capital equipment) 1999 - 2001

Endoscopy Manager, recruited to launch and create marketing strategies for the Spine division and promoted to manage the Endoscopy division and to train Latin America Sales force.

1. Launch Shoulder and Knee Arthroscopy bio absorbable product line achieving 14% above forecast.
2. Establish Mexico & Central America Arthroscopic Reference Site expanding technology adoption in 36%.

Spine & Maxillofacial Implants and Power Tools Product Manager, April 1999 - November 2000

1. Register and launch Spine Implants with MOH and include them in the national formulary.
2. Obtain 73% growth vs. first year’s expectative of transpedicular fixation and vertebrae replacement.

Rhóne-Poulenc S. A. de C. V., Mexico City, Mexico 1998 – 1999

($60M division of pharmaceutical laboratory that merged Hoechst in 199 to create Aventis)

Oncology Sales Representative

1. Awarded the first taxane antimitotic drug Taxotere’s bid for ISSSTE’s central region for $530m.

Smith+Nephew S. A. de C. V., Mexico City, Mexico 1996 - 1998

($8M division of orthopedic, wound care and soft bracing devices manufacturer with $3.8B in sales)

Recruited by Country Manager as an enhancement agent for increasing sales and market share in Mexican arthroscopy market

Endoscopy Sales Manager,

1. Finished 1997’s sales budget 3 months before plan.

Bristol Myers Squibb, ConvaTec, Mexico City, Mexico 1994 – 1996

($3M division of wound care and ostomy leader with $4.1 B in sales)

District Sales Manager,

Managed customer accounts in a given territory, providing ostomy and tissue regeneration training.

Squibb-Teleflex, Pilling-Weck, Mexico City. Mexico

Commercial Representative for México

Registered the full product line with Mexico’s MOH (Surgical Instruments, Skin Stapling, Ligation, and Laparoscopy). Provided product training to dealers and customers in México, Nicaragua, Jamaica & Costa Rica.

Johnson & Johnson Medical de México S.A. de C.V., Mexico City, Mexico 1992 – 1994

($2M division of endoscopy and surgical stapling leader with $300B in sales)

Endoscopy Sales Representative

Signed consignee contracts with hospitals such as ABC, Español, Ángeles del Pedregal, Médica Sur, during 1993.

Master of Management in Marketing, IEB of Universidad Complutense, Madrid, 2005-2006

BA, Universidad Tecnologica de Mexico, Mexico City, 1991-1995

Neurolinguistic Programming postgraduate course, IPNL, Mexico City, 2011 – 2012

Health Economy postgraduate course, Universidad Iberoamericana, Mexico City, 2003 – 2004

Finances Principles postgraduate course, Universidad Iberoamericana, Mexico City, 2003 – 2004

Avionics Mechanic, C.I.A.A.C., Mexico City, 1989-1990