Emilio Beltrán

Dirigir estrategias de marketing y crecimiento que generen impacto en la rentabilidad y posicionamiento de la empresa. Con más de 15 años de experiencia en estrategia digital, branding y business intelligence, mi objetivo es optimizar la adquisición de clientes, fortalecer la fidelización y escalar el revenue de la organización. Mi enfoque es liderar equipos de alto desempeño para transformar la visión del negocio en resultados tangibles.

PROFESSIONAL PROFILE

Integrated marketing director with over 15 years of experience in traditional and digital (ON/OFF) strategies, production, and project leadership. Specialized in campaign conceptualization, content creation, and strategic marketing management across global platforms. Proven ability to craft high-impact narratives and collaborate with world-renowned brands such as NFL Pittsburgh Steelers, Pepsi, and OXXO.

PROFESSIONAL EXPERIENCE

Mazunte Media S de RL de CV | January 2020 – Present

Creative Director & Digital Strategy

• Led campaign conceptualization and product launches for companies such as Qualcomm, Farmacias Similares, Mexico’s Ministry of Economy, NFL, and NBA Mexico.
• Modernized internal processes, increasing operational efficiency by 20% in consumer and B2B sectors.
• Managed key client relationships, achieving a 25% increase in customer satisfaction.

Steelers en Español | 2022 – 2024 | Freelance

Executive Producer

• Managed the Spanish-language broadcast for Steelers Nation Radio, expanding global engagement with Hispanic audiences.
• Produced exclusive content for the team’s digital platform, enhancing narrative quality and creative storytelling.
• Collaborated with the Steelers’ marketing and operations teams, ensuring brand consistency across all communications.

Máximo Avance Networks | October 2012 – April 2018

Head of Marketing & Production

• Executive producer for digital content and live international sports events such as the Super Bowl and Pro Bowl.
• Increased social media engagement by 200% through innovative digital strategies.
• Designed and executed content strategies for global audiences across multiple platforms.

Cocoa Films SA de CV

Creative Head & Executive Producer

• Conceptualized and led marketing campaigns for major brands such as Pepsi, Dupont, and OXXO.

TV Azteca

Executive Producer & Creative

• Produced international events such as the FIFA World Cup and the Olympic Games.
• Scriptwriter and producer for sports and entertainment programs, including high-profile shows such as La Academia, Fuerza Informativa Azteca, Camino a la Fama, and Ritual NFL.

EDUCATION

• B.Sc. in Information Technology Engineering – Universidad del Valle de México (2023)
• B.A. in Communications & Media – Universidad La Salle (2005)
• Managerial Marketing – Universidad de Chile (2020)

ADDITIONAL SKILLS

• Languages:
• Spanish – Native
• English – Advanced (B2 Upper)
• Software & Tools:
• Digital marketing & analytics (SEO, SEM, paid media)
• Content production & creative storytelling
• Project & team management