Gerente Comercial/ Director Comercial
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Executive in Business and Administration, 23 years of professional experience working In National and International companies, Focusing my development in Specialized Sales. . Aptitude for communication and negotiations; Knowledge of the following national and international markets: Oil and Gas, Chemical and Petrochemical, Electric Power Generation; Water and Wastewater Industry, Food, Mining and Metals and others.
VALMET. Valmet leads the market in Flow Control products and services worldwide. With important market share in several Industries like Pulp and Paper, Chem and Petro-Chem, Mining and Metals, Crude Oil, Cement, Industrial Gases; Water treatment, Renewable Energy, etc.
Main products: Manual and Control Valves, Automatic Actuators, Smart Positioners for rotating and linear valves, Limit Switch for valves, Pumps, etc.
LAST POSITION: Country Manager for México and Central América.
GOALS: I managed to increase the business level in the region by 80% in the first two years,
starting from 2.5MEUR to 4.5MEUR. Responsible for leading and managing operations in
Mexico and Central America; Developing and executing business strategies; Managing Sales,
HR, Administration, and Logistics teams; Driving growth and profitability in Mexico and
Central America.
7GENCO LATAM LLC. Company with presence in Latin America, leader in the commercialization of fluid control products, all of them under CAMERON-SLB and APOLLO brands. Responsibilities: Manage the sales team in Latin America, detecting and monitoring the most important projects in the Oil and Gas Industry and Mining markets.
LAST POSITION: Sales Manager LATAM.
GOALS: Lead and manage sales strategies for Mexico, Central, and South America; Develop and execute sales plans to achieve sales goals increasing the business volume by 30%; Manage and motivate sales teams in different countries; Analyze markets and trends to identify opportunities; Establish and maintain relationships with key clients; and others.
CAMERON a SLB Company. Cameron is a leading provider of Flow Control and Fluid
Measurement equipment products, systems and services worldwide for Oil and Gas, Chemical and Petrochemical, Process Industries and others. Developing projects such as: Production Water
Treatment; Crude Oil Desalters; Leak Detection Systems; Oil, gas and water Measurement
Systems; and Quality and sampling systems for crude oil, gasoline, diesel; Etc.
Main products: Valves, Automatic Actuators, Flow Meters, Flow Computers, Etc.
LAST POSITION: Sales Manager for “MCA” Mexico, Central America, and Caribbean.
GOALS: After the Global transaction between CAMERON and SCHLUMBERGER I worked closely with the top Management to restart the sales operations in the assigned Geomarket
“MCA”, Recovering the lost market, establishing internal communication channels to optimize the operations between both companies and make existing resources more efficiently. Quoting the most important projects within the Oil and Gas industry, through Approved Distributors,
OEM´s, End Users or EPC companies. Achieving sales from 20MUSD to more than 40MUSD per year in Valves and Process Equip
2021: Strategic Sales (Universidad Anáhuac, Diplomado).
May 2018: SLB´s Bidding course, 30hours.
January 2018: SLB´s Negotiation course, 30hours.
November 2017: SLB´s Sales course, 40hours.
October 2017: SLB´s Flow Meters and Flow Computers course, 20hours.
August 2016: Technical Training on the use and management of COMPRANET.
May 2016: Rotork´s Course of Electro - Hydraulic Actuators; Pneumatic Actuators;
Tanks, Electric Actuators, Rotork brand.
February 2014: Reddin Consultants. Seminary 3D, Diagnóstico de la Efectividad Gerencial”.
1997–2001: Centro Universitario Patria, México D.F. Business and Administ