Marketing, Travel & Special Events
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Gestión en Eventos, Viajes, Comunicaciones, Diseño, Imagen, Publicidad, CSR, Relaciones Públicas, Incentivos y Mercadotecnia.
Pongo a su disposición mi amplia experiencia y estudios en Ventas y Mercadotecnia, junto con mis altos valores, profesionalismo y gran pasión de servicio hacia la excelencia.
1989 – 1990 Graphic Design Supervisor, Editorial El Sol. Creation of corporate/client branding and marketing communications for advertising campaigns. Consumer strategic communication plan. Production of ads and press releases.
1990 - 2006: Marketing Communications & Special Events / International Incentive Trips Director, Mary Kay Mexico. Production of corporate communications, creations of advertising & PR media campaigns, press releases, launch of new products, support corporate social responsibility programs and establish Government affairs. Sponsorships and strategic partnerships.
B2B, B2C & C2C, Budget management, negotiations, development & supervision of multi-functional teams and vendors. The planning and execution of mass conventions, exhibitions, meetings and international trips around the globe. Development of strategic corporate communication to incentive and promote events, provide sales force training & tools, with the coordination and development of multicultural teams from the MK Latam Subsidiaries & vendors from venues, transportation, hotels, convention centers, F&B, audiovisuals production, stage production, entertainment, decoration, signage, advertising, scripts and speakers, printing, security, development of partnerships & sponsorships, under the best negotiations and the right management of resources, budgets, legal & risk concerns.
Mentor to Latam MK Subsidiaries.
2007 – Feb. 2023: Special Events & International Travel LATAM Manager, Mary Kay Inc. Planning and execution of Exhibitions, Meetings & Conventions with more than 15,000 attendees with an annual budget management up to US$7 million, and the organization of Incentive Travels around the world with groups of 500 multicultural travelers from Latam & USA and with an annual budget management over US$5 million. Organizing from A to Z Special Events mentioned plus creating unforgettable customer experiences with the research and selection of bucket list destinations and contract to vendors around the world, planning and execution of trip programs with the creation of bespoke details to offer memorable momentums up to attendees from the Latin America.
Establish on-site partnerships with CVBs and coordinate multicultural cross-functional teams. Develop and implement marketing communication strategy to ensuring relevant and engaging content for our customers, with the production and diffusion of teasers, promotional videos and digital social channel to inspire and enhance the VIP experience. Resources, Budget, Personnel, Legal and Risk´s management.
