Rocio Escobar

Finance Director & Senior Financial Controller with 20+ years of experience leading accounting, FP&A, and financial management for multinational organizations across energy, technology, manufacturing, and services. Proven expertise in financial strategy, liquidity optimization, ERP automation, budgeting, forecasting, and compliance with IFRS and local GAAP. Skilled in building high-performing finance teams and delivering accurate, insightful reporting to support executive decision-making.

Currently working in Process Simplification and Artificial Intelligence: Identifying and eliminating low-value added activities within financial processes to optimize financial closing, promoting a culture of operational efficiency and simplification.

Head of Finance (Director) - Sistemas Integrados de Energía - Mexico City, MX

(2024-04)

Sistemas Integrados de Energía specializes in sustainable energy solutions, including solar and energy storage systems.

• Lead financial operations for a group of four energy companies, acting as legal representative and managing banking, regulatory, and administrative relationships.
• Oversee full accounting cycle, month-end/year-end closing, and consolidated financial statements under IFRS and Local GAAP.
• Direct treasury, cash flow, and dividend payments, optimizing liquidity and financial resources.
• Manage tax compliance, transfer pricing, and statutory audits, ensuring timely submissions.
• Supervise payroll and social security processes, implementing automation for accuracy and efficiency.
• Implement and optimize ERP systems for accounting and payroll, improving reporting speed and reliability.
• Design internal controls, accounting policies, budgets, and KPIs to enhance governance and decision-making.
• Lead and mentor finance team, fostering collaboration and continuous improvement.
• Partner with executive leadership on forecasting, scenario modeling, and investment planning.
• Support Board and Audit Committee with accurate, actionable financial information.

Head of Finance - Keywords Studios Mexico S. de R.L. de C.V. - Mexico City, MX

(2018-10 - 2023-09)

Keywords Studios México S. de R.L. de C.V. is a subsidiary of Keywords Studios in Ireland, providing comprehensive technical and creative services to the global video game industry.

• Acting as a legal representative, leading FP&A, accounting, and finance functions for Mexico operations of a multinational, reporting to global headquarters.
• Owned full budgeting, forecasting, and reforecasting cycles, enhancing planning accuracy with historical analysis and data-driven projections.
• Managed month-end/year-end close, reconciliations, deferred taxes, and consolidated financial statements under IFRS and Local GAAP.
• Implemented ERP systems (NetSuite, CONTPAQ) to automate reporting and improve process efficiency.
• Ensured federal and local tax compliance, including payroll and transfer pricing documentation.
• Built and developed finance team, setting performance metrics and providing ongoing training.
• Partnered with executive team on new business lines, P&L projections, and five-year business plans.
• Supported cross-country reporting, strengthening internal controls and audit readiness.
• Led intercompany reconciliations, accruals, provisions, and VAT recovery, successfully recovering USD $4.5M in VAT credits, strengthening cash flow and liquidity.
• Scaled business operations, expanding from 3 to 6 lines of business and growing the team from 38 to over 550 employees, driving organizational growth and operational efficiency.
• Delivered exceptional financial performance, with a new division achieving 65% contribution margin and becoming a top-performing unit, demonstrating strategic leadership and profitability management.

Senior Controller - APM Terminals (Maersk Group) - Mexico City, MX

(2016-01 - 2017-08)

APM Terminals, part of the Maersk Group, operates a global network of port and terminal facilities, providing container handling, logistics, and supply chain solutions.

• Managed month-end and quarterly close processes, ensuring accuracy and timeliness.
• Implemented ERP modules (IFS) to strengthen controls, automate reporting, and optimize financial processes.
• Led team of three accounting professionals, setting objectives and tracking performance.
• Controlled accruals, payroll, accounts payable, ensuring compliance with corporate policies.
• Evaluated and improved internal controls, enhancing operational efficiency and governance.
• Supported executive decision-making through accurate and timely financial reporting.

Accounting and Finance Roles - Various multinational companies and consultancy firms

(2016-01)

+12 years of prior experience managing full-cycle accounting, tax compliance, payroll, treasury, ERP implementations, budgeting, financial reporting for multinational companies and consultancy firms.

Master's Degree - Business Administration (MBA) - Instituto Politécnico Nacional (1998 - 2000)

Bachelor's Degree - Public Accounting - Instituto Politécnico Nacional (1989 - 1993)