Rodrigo Maldonado

Senior business development professional with 8 years of experience in business development and project management, expert in pipeline creation and revenue growth. Key achievements include achieving over 300,000 MXN in monthly savings and increasing sales through e-commerce platforms by over 7%. Aiming for a Head of Operations position, where skills in project management and business development will support the mission of creating better lives by fostering a remote work culture that transcends borders.

Project Leader at Mita (2025-01 – Present)

• Led cross-functional teams (sales, marketing, product) to successfully launch a product from conception to market.
• Managed the end-to-end project lifecycle, ensuring timely delivery and alignment with business objectives.
• Designed and implemented client onboarding processes, improving user adoption and experience.
• Trained clients and internal teams on product usage and sales strategies.
• Identified and evaluated four international suppliers, optimizing cost efficiency and operational performance.
• Developed go-to-market strategies to expand customer acquisition.

Deputy Director at Operadora T3 (2022-01 – 2025-01)

• Led digital marketing initiatives to modernize franchise operations and increase sales channels.
• Opened new retail locations based on strategic location analysis.
• Coordinated marketing campaigns and product launches across multiple locations.
• Analyzed sales and operations data to identify savings opportunities, achieving over 300,000 MXN in monthly savings.
• Managed the expansion and opening of new locations.
• Oversaw e-commerce performance across platforms (Uber Eats, DiDi Food, Rappi), reducing errors and increasing sales through these channels by over 7%.
• Conducted P&L analysis to drive strategic decision-making and enhance profitability, leading to an 8% increase in business profit.

Financial and Supplier Management at Operadora T3 (2019-01 – 2022-01)

• Directed supplier relationships and procurement processes.
• Oversaw the company's financial resources, pricing structures, and costs.
• Processed payrolls and financial reports (P&L).
• Enhanced financial visibility and operational efficiency.

Operations at Operadora T3 (2017-01 – 2018-01)

• Executed standardized operating procedures in alignment with franchise guidelines.
• Ensured consistency and efficiency across operational processes.

Bachelor's Degree in Business Administration, Finance – EU Business School Barcelona