Sergio Zaleta

Results-driven Sales & Marketing professional with over 18 years of experience on Business Development and Senior Account Management within the ICT and Physical Security industries. Expert in designing and deploying complex Smart City and Public Safety solutions for both Government and Private sectors. Proven track record of consistently overachieving multi-million dollar quotas (up to 285% YTD) through strategic partner alignment, ROI analysis, and SaaS platform integration.

A native Spanish speaker with advanced English proficiency and a Master's degree in IT Management.

B.D.M. | Smart City at Dahua Technology (2023-03 – Present)

BDM Expert in Smart City, developing national customers and end users with annual quota of 3 MUSD.

• BDM Expert in Smart City, developing national customers and end users. Annual quota: 3 MUSD.
• 2024 Overachievement: Reached 285% of year quota. Recipient of the 'Striving Star Award'.
• Currently developing end-customer strategy for Smart City solutions with achievement of 109% in 2025 and YTD 2026 19%

B.D.M. at Motorol Solutions; Avigilon (2021-08 – 2023-03)

Led end-customer business strategy for Central and Southeast Mexico, managing regional distributors and executing marketing initiatives.

• Led end-customer business strategy for Central and Southeast Mexico, achieving double-digit growth.
• Managed regional distributors (QBRs, GP, and EBITDA) and aligned partners to expand brand loyalty.
• Executed marketing initiatives: End-customer events, Social Media, B2B Marketing, and Product Positioning.
• Key Projects: INAMI, Liverpool, Puebla City, BBVA. Performance: 1st Year 104%, 2nd Year 137%

K.A.M. at Axis Communications (2018-06 – 2021-08)

Developed CXO-level relationships and served as regional coordinator for Smart City projects with consistent over 150% YTD achievement.

• Developed CXO-level relationships in Government, Industry, Banking, and Carriers for regional strategy.
• Regional coordinator for Smart City projects and solution specialist for end-customer policies.
• Over 150% YTD achievement every year; recipient of the 3-years Overachievement Award.
• Main developer for the Earthquake Alert CDMX Project (8 MUSD Project), Escudo Yucatan (3.5 MUSD), Escudo Colima (1.9 MUSD), Liverpool, Decathlon, H&M

Sr. Solution Manager at Huawei (2016-01 – 2018-06)

Integration Leader for Safe City solutions, managing ISV/IHV partners and developing go-to-market strategies with expertise in complex public safety solutions.

• Integration Leader for Safe City solutions, managing ISV/IHV partners and developing go-to-market strategies.
• Won two gold medals for Partner Integration Solution and Bundle Development.
• Latin America Expert for complex public safety solutions: Prisons, C2 to C5, Railway, and Road Safety

Master in TI Management – Tec de Monterrey (CSF)

Master in Marketing – UDLAP Virtual

Graduate in Social Communications – Tec de Monterrey (CCM)