Choon PENG Ng

Enterprise Sales, Partnerships & Commercial Growth Leader with an MBA and 20+ years of experience driving revenue growth, corporate sales, market expansion, and commercial transformation across Fintech, Payments, Mobility, Oil & Gas, IT Consulting, and Semiconductor sectors. Proven track record in scaling B2B ecosystems, leading multi-million-dollar opportunities, developing strategic partnerships, and managing global enterprise accounts including Petronas, Shell, and CNOOC. Strong experience in revenue ownership, stakeholder influence, tender management, commercial negotiation, GTM execution, and cross-functional leadership, with international exposure across the UK, US, and Norway.

Head of Partnership & Sales / Head of Department at Sonicboom Solutions (2025-03 – Present)

Cashless mobility payment / fintech startup

• Commercial Growth & Leadership: Owned revenue growth and business performance across mid-market and enterprise accounts, delivering 30%+ new sales growth and 95%+ client retention.
• Sales Governance: Led sales planning, pipeline management, revenue forecasting, and commercial performance tracking to support management reporting and strategic business decisions over sales team of 8
• Commercial Restructuring: Rebuilt pricing and monetization model to drive revenue growth and improve market positioning
• Strategic Partnerships: Established and expanded commercial initiatives with major payment acquirers, including Maybank, Hong Leong Bank, TNG Digital, Setel and Aeon Credit Services.
• Revenue Diversification: Built new revenue streams (complementary value-added service) to diversify business portfolio
• Market Expansion & Account Growth: Secured major LPR upgrades at The Exchange TRX, Setia City Mall, AEON Malls, and Ipoh Parade Mall, while expanding after-sales revenue through upselling, cross-selling, and Tier-1 account management.

Head of Client Engagement / Cashless Mobility at Touch 'N Go (TNG) (2021-11 – 2025-03)

• Market Leadership: Scaled TNG cashless parking sites threefold within 3 years, delivering RM20mil+ MDR revenue (300%) and increasing site acquisition by 200% with lean team of 5
• Product Commercialization: Served as Program Manager for TNG Seamless LPR, leading from ideation through launch, scaling and optimization; took charge of commercialization strategy and cross-functional execution across product, technology, operations, marketing, communication, finance and legal while ensuring risk and compliance governance.
• Stakeholder Leadership: Influenced senior leadership and strategic partners to align priorities, secure buy-in, and accelerate business expansion across numerous TNG core and complementary products and services.
• Channel Management: Managed 20+ TNG assigned distributors (SI) in cashless parking services over various TNG initiatives
• Commercial Strategy: Developed board-level business cases, financial models, strategic roadmaps, and GTM plans for mobility expansion initiatives (ie Genting private road, PayDirect adoption, Seamless LPR, and council parking expansion)
• Revenue Diversification: Created data monetization initiative (non-MDR revenue stream); evaluated commercial feasibility
• Operations Improvement: Led PITF initiatives to streamline internal workflows, improve operational efficiency, and shorten cross-functional turnaround time, expediting site onboarding by 80%; earlier site go-live leading to MDR revenue boost

Senior Business Development Manager – Asia Pacific at Emerson (2019-06 – 2021-09)

Corrosion Erosion Solution

• Secured contracts with Petronas and Shell despite global challenges during Covid-19 pandemic
• Built 3-year roadmap for Malaysia Upstream market, focusing on Permasense and Roxar product portfolios in corrosion and erosion monitoring segment

Regional Sales Account Manager – Asia at OneSubsea (A Schlumberger Company) (2016-04 – 2019-06)

• Led multi-hundred million USD tenders across Asia, securing 3 strategic contracts with CNOOC

Business Development Engineer (International BD Department) at Aker Engineering Malaysia (AEM) (2014-06 – 2016-03)

• Developed market-entry strategies for new countries; won first contract with Qatar Petroleum Bul Hanine.

Business Development Analyst (BD, Sales and Tendering) at Aker Subsea AS (2013-09 – 2014-05)

Norway Africa Region

• Created and maintained market intelligence model to analyze global subsea market trends
• Developed short-term and 5-year strategies for global expansion and presented to BoD

2-year program with three assignments across business areas and locations at Aker Solutions International Talent Program (ITP) (2011-08 – 2013-08)

• Process Improvement Consultant (Oslo): Developed internal IP procedures and R&D tracking tool
• Procurement Buyer (Oslo): Developed Purchasing Strategy and negotiated terms with suppliers
• Process Improvement Analyst (Houston): Launched KPI dashboard and streamlined process flow

Senior Analyst (System Integration & Technology Consulting) at Accenture (2010-03 – 2011-08)

• Led production taskforce in Oracle Siebel CRM project for Telekom Malaysia and delivered automation to expedite routine data extraction with 90% time/cost saving.

Senior IC Design Engineer (Structural Design) at Intel Microelectronics (2005-06 – 2008-09)

• Delivered 3 design projects with US and India teams; promoted to Senior Engineer within 2 years

Master of Business Administration (MBA) in International Management – Royal Holloway University of London (RHUL) (2008-09 – 2009-09)

Bachelor of Engineering (Honors) in Electronics – Multimedia University (MMU) (2001-05 – 2005-04)