Cheah Bing Han

Results-driven E-Commerce and Marketing Executive with experience managing Shopee, Lazada, and TikTok Shop for Malaysia and Singapore markets. Proven ability to grow sales, recover underperforming channels, and improve order volume through campaign planning, product optimization, and data-driven execution.

E-commerce Performance Marketing Executive at Mase Industries Sdn Bhd (2026-03 – Present)

• Managed Shopee, Lazada, and TikTok Shop operations for both Malaysia and Singapore markets.
• Grew Shopee monthly sales from RM2,500–RM3,000 to RM9,900 in Apr 2026, and reached RM6,000 by 11 May 2026.
• Increased TikTok Shop performance from almost no monthly sales for 3 years to at least 10 orders per day within 2 months after joining.
• Generated RM1,000 in TikTok Shop sales in Apr 2026, with RM1,000 already achieved by 11 May 2026.
• Improved Lazada sales by approximately 30% through campaign planning, product optimization, and performance monitoring.
• Increased total monthly orders from under 100 orders to 353 orders in Apr 2026, and 289 orders by 11 May 2026.
• Monitored daily ad performance, traffic, maintained ROAS targets within campaign budget planning, and conversion data to support sales growth across platforms.
• Planned and executed platform promotions, campaign activities, and sales strategies to improve visibility and conversion.
• Implemented affiliate marketing strategies that contributed to 30%–40% overall sales growth through cost-effective creator collaborations and commission-based campaigns.

E-commerce Marketing Leader at UD Global Logistics (2025-05 – 2026-02)

• Built and developed a new e-commerce business from the ground up, defining strategic direction and execution plans.
• Conducted market research and trend analysis to identify high-potential product categories and business opportunities.
• Designed data-driven product selection strategies based on competitor research and market demand.
• Responsible for product sourcing, pricing strategy and business model planning.
• Recruited and coordinated with an outsourced marketing team to execute digital marketing strategies.
• Monitored market trends and sales performance to refine business strategy and improve operational efficiency.
• Conducted market research and customer analysis to identify market opportunities and support product strategies.
• Analyzed industry trends and competitor activities to assist strategic planning.
• Organized and executed roadshow-style promotional campaigns to increase brand awareness and lead generation.
• Managed distribution channels and partnerships to improve marketing reach and channel performance.
• Performed customer relationship management (CRM) activities to improve customer retention and satisfaction.
• Implemented social media marketing initiatives to engage target audiences and support campaign objectives.

Marketing Research at Great Eastern (2023-05 – 2025-04)

• Identified and onboarded 2–3 KOLs or livestream affiliates weekly to support brand exposure and sales conversion.
• Managed end-to-end influencer communication including sourcing, negotiation, follow-up, and campaign coordination.

Marketing Executive at MomoHouse (Online Store) (2021-03 – 2023-04)

• Planned and executed end-to-end marketing campaigns including product launches, seasonal promotions and online sales events across Shopee, TikTok and Shopify.
• Optimized product listings through SEO keyword strategy, content improvement and pricing adjustments, improving product exposure and conversion rates.
• Managed and maintained the company website and online storefront, ensuring accurate information and consistent brand presentation. Produced multimedia marketing content including product visuals, short-form videos and promotional copywriting for social media platforms.
• Developed marketing campaign proposals and coordinated with internal teams to implement product bundles, promotional pricing and discount strategies.
• Supported livestream marketing sessions, collaborating with hosts, suppliers and partners to boost engagement and sales.
• Conducted marketplace and competitor analysis to track pricing strategies, industry trends and promotional activities.
• Generated daily and weekly performance reports to support marketing evaluation and management decision-making.

Diploma in Computer Studies/Internet Technology – UOW Malaysia KDU Penang University College (2018 – 2020)

SPM – SMJK Keat Hwa (2013 – 2017)