MARKETING MANAGER
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I’m a Digital Marketing Manager in the automotive industry, leading multi-platform campaigns for Isuzu Commercial (B2B) and BYD Electric Vehicles (B2C) across Malaysia. I specialize in performance marketing, TikTok content strategy, and live commerce, turning high-engagement videos into qualified leads and real showroom traffic. With strong hands-on skills in ads, video production, and funnel optimization, I focus on delivering measurable growth in sales, leads, and brand impact.
am a results-driven marketing leader with extensive experience in digital marketing, performance advertising, and content strategy across automotive, retail, and events industries. Currently, I serve as Head of Marketing / Digital Marketing Manager at GB Motors, leading a team of four to drive lead generation and brand growth for Isuzu Commercial Vehicles (B2B/fleet) and BYD Electric Vehicles (B2C/lifestyle EVs). I specialize in TikTok short-form video strategy, live commerce execution, and full-funnel Meta & Google Ads optimization, supported by GA4, Pixel tracking, and conversion-focused landing page improvements.
My work has delivered 50% sales growth, 45% YoY lead growth, 60% higher engagement, and 25% improved conversion rate.
Previously, I held marketing roles across GB Motors, Audi (Goh Brothers Motor), Magnum 4D, and Swhengtee International, covering product launches, premium brand campaigns, retail compliance management across 155 outlets, large-scale roadshows, corporate partnerships, and event activations—building a strong foundation in both strategic planning and hands-on execution.
2016-12 Bachelor of Marketing: Marketing
Taylor's University College - Petaling Jaya, Selangor,
2016-12 Bachelor of Marketing: PR & Marketing
Taylor's University College - Selangor
2013-12 Diploma of Advertising
Taylor's University College - Selangor
