Katie Chan

In the premium and luxury industry for 10 years, I begin my career with one of largest automotive group in Asia –

Wearnes Automotive. In 2012, I took on the exciting role of handling marketing for a new startup dealership, an authorised BMW dealer. During this time, I managed to achieve RM 4.8 million in sales at a single event.

From mid-2014, I was transferred to the newly-opened branch in Johor Bahru, where my marketing expertise and portfolio was expanded and handle 3 premium brands: BMW, MINI, and BMW Motorrad. My responsibilities included devising marketing plans and strategies, as well as crafting service promotions to enhance throughput. During this period, I accomplished a sales record of RM 9.1 million for BMW Automobiles and RM 676,000 for a mix of MINIa and BMW Motorrad at a single event.

Continuing my career progression, I received a promotion and a transfer to handle marketing for Aston Martin, where I took charge of planning, implementing, and executing various marketing projects. These included Marketing Communication, Digital & Social Media Advertising, Launch Events, Partnerships, Public Relations, and CRM.

Presently, I hold the position of Marketing & Communications Manager for De Beers Jewellers Malaysia, still immersed in the luxury market segment. My responsibilities encompass Public Relations, Brand Communication & Advertising, Event Planning and Execution, and CRM management. Throughout my tenure, I successfully integrated an automated CRM system and executed multiple fruitful CRM campaigns.

• Marketing & Communications Manager in De Beers Jewellers 
• Assistant Marketing Manager in Aston Martin Kuala Lumpur 
• Senior Marketing Executive in Wearnes Autohaus (JB)
• Marketing Executive in Wearnes Autohaus (KL)

Degree in Marketing from Sheffield Hallam University, graduated in 2011