Kenneth Leong

Results-driven Influencer & Creator Partnerships Manager with 4+ years of experience across KOL acquisition, streamer program management, and multi-platform campaign execution. Hands-on background building and scaling creator ecosystems in gaming, esports, and digital entertainment verticals. Proven ability to identify high-value talent, negotiate commercial deals, track ROI, and deliver measurable brand growth. Thrives in fast-paced, remote-first environments with a global team mindset.

Senior Influencer Specialist at Oneverse (OneOne Games / DuaDua Live) (2025-01 – Present)

Sourced and onboarded KOLs and streamers onto DuaDua.live, a proprietary creator monetization platform serving gaming audiences across Southeast Asia

• Sourced and onboarded KOLs and streamers onto DuaDua.live, a proprietary creator monetization platform serving gaming audiences across Southeast Asia
• Led client acquisition efforts to generate sales and revenue from influencer-driven campaigns across gaming titles including Mobile Legends, PUBG Mobile, Valorant, and Ragnarok
• Negotiated rates and managed end-to-end sourcing of KOLs for both internal brand campaigns and external client briefs
• Contributed to product roadmap planning for DuaDua.live, including UI/UX enhancement proposals and new feature prioritization
• Produced regular campaign performance reports tracking KOL ROI, viewer engagement, and referral conversion

Influencer Marketing Manager at Finsmart Sdn Bhd (2025-04 – Present)

Scouted and recruited influencers aligned to company KPIs across financial and lifestyle verticals

• Scouted and recruited influencers aligned to company KPIs across financial and lifestyle verticals
• Maintained and updated CRM database of active influencer partnerships
• Conducted market and trend research to inform campaign ideation and content direction
• Managed full campaign lifecycle from ideation through execution and post-campaign reporting
• Performed competitor analysis to benchmark brand positioning and influencer strategy

Influencer Marketing Manager at T-Rex Esports (2024-04 – 2025-04)

Developed and executed influencer marketing campaigns on Facebook, Instagram, and TikTok for esports brand clients

• Developed and executed influencer marketing campaigns on Facebook, Instagram, and TikTok for esports brand clients
• Recruited and onboarded new KOL talent, negotiating rates and securing partnerships aligned to campaign goals
• Monitored influencer deliverables to ensure compliance with client briefs and brand guidelines
• Built and maintained strong relationships with creators and brand stakeholders, acting as primary point of contact
• Conducted competitor research and implemented content optimization strategies to improve influencer performance

Marketing Manager at Puzzle Planet Sdn Bhd (2023-10 – 2024-04)

Led a team of 6 to execute multi-channel marketing campaigns, managing timelines, delegation, and quality approval

• Led a team of 6 to execute multi-channel marketing campaigns, managing timelines, delegation, and quality approval
• Identified and developed new collaboration opportunities with brand partners to expand reach online and offline
• Planned short- and long-term marketing KPIs and implemented SOPs to improve team efficiency
• Conducted ongoing market and competitor research to inform strategic direction

Social Media Marketing Executive at Acer Malaysia (2022-06 – 2023-02)

Managed all social media platforms including content creation, community engagement, and ad performance oversight

• Managed all social media platforms including content creation, community engagement, and ad performance oversight
• Planned and executed integrated marketing campaigns and brand events, both online and offline
• Met with potential collaborators to explore partnership opportunities that enhanced brand visibility

Junior Social Media Executive at Gamers Hideout (2021-08 – 2022-02)

Managed community engagement and customer support across brand social media channels

• Managed community engagement and customer support across brand social media channels
• Handled external brand collaborations and partnership outreach
• Pioneered a streamer and KOL affiliate program, growing a Discord community to 300+ members — demonstrating early initiative in creator partnerships and community building