Michael Lim

Creative Systems Designer with 5+ years across Malaysia and the UK, building repeatable creative production systems for retail, e-commerce, campaign, and commercial design environments. Currently supporting £372k+ in annual campaign-influenced revenue at Charles & Ivy through cross-channel creative production across promotional campaigns, paid social, organic social, web, print, and email marketing.

Creative Designer (Marketing) at Charles & Ivy (2024-05 – Present)

UK retail/e-commerce brand across outdoor living, home improvement, and commercial product categories.

• Led scalable creative production systems for recurring UK campaign launches across email, paid social, web, and promotional channels.
• Led cross-channel creative execution across weekly launches, seasonal promotions, lifecycle campaigns, organic social, print, and brochure assets, supporting £372k+ in annual campaign-influenced revenue.
• Scaled campaign production across 4+ digital touchpoints, delivering high-volume assets while maintaining brand consistency across fast-moving UK retail campaigns.
• Introduced AI-assisted workflows to accelerate content variation, reduce repetitive work, and increase creative output across recurring campaign.
• Partnered with marketing, e-commerce, content, and paid media stakeholders to align creative delivery with launch priorities, commercial timelines, and campaign performance needs.

Graphic Designer & Photographer at KAISON Studio (2022-11 – 2023-08)

Creative production across social media, product photography, packaging, campaign visuals, and launch assets for retail and consumer brands.

• Delivered 800+ commercial creative assets across social media, photography, packaging, and campaign materials for home living, apparel, lifestyle, and retail.
• Directed product photography workflows for social, advertising, and e-commerce content, reducing production turnaround by up to 60%.
• Streamlined recurring production workflows, cutting revision cycles by up to 35% across photography, social, design, and campaign deliverables.

Junior Graphic Designer at NOKUA International (2021-12 – 2022-10)

Branding, packaging, and product visual development across cosmetics, F&B, and consumer product brands.

• Supported visual execution across 20+ consumer brands, producing 300+ packaging assets, product visuals, brand graphics, and presentation materials across cosmetics, F&B, and commercial product categories.
• Built 3D mockups and product visualisations supporting internal approvals, retail presentation, and pre-launch development across multi-brand visual systems.
• Maintained consistency across packaging, product storytelling, and commercial production requirements.

BA (Hons) in International Graphic Design – Manchester Metropolitan University

BA (Hons) in Industrial Design Specializing in Product – Asia Pacific University