Sahira Din

My experience across digital platforms has provided deep insights into evolving market trends, particularly in customer-centric industries. With a strong background in B2C marketing, I have played diverse roles in social media management, eCommerce strategy, content creation, influencer collaborations, and customer engagement—each shaping my expertise in driving brand engagement and customer acquisition.

Content Operations Executive at FAVE ASIA SDN BHD (2023-07 – Present)

• Execute regional product listing and content management on Fave platform across diverse products and categories.
• Review and ensure consistent and accuracy of the content on the mobile app.
• Collaborated with cross-functional teams to efficiently resolve onsite listing updates, product-related concerns, and image quality issues, ensuring a seamless partner experience and upholding content standards across regional platforms.
• Managed regional visual content quality, ensuring all imagery supported marketing goals by being engaging, brand-aligned, culturally relevant, and accurate across multiple markets.
• Conducted basic due diligence using Tookitaki as part of Anti-Money Laundering (AML) procedures to identify potential risks and ensure regulatory compliance.
• Vetted and reviewed regional deal contracts to ensure compliance with company policies and regulatory requirements.

MARCOM Executive at HABIB JEWELS SDN BHD (2022-07 – 2023-06)

• Created engaging content for social media platforms, including Instagram, Facebook, and TikTok.
• Crafted compelling copy for daily social media posts to enhance audience engagement.
• Provided event coverage to generate real-time and post-event content for social media.
• Assisted in managing daily LIVE sessions on social media platforms.
• Coordinated and managed promotional collaborations with malls to drive brand visibility.

GEMS Trainee – E-commerce Department at TIME ZONE SDN BHD - Under HABIB Group (2021-09 – 2022-07)

• Managed daily order fulfillment across multiple e-commerce platforms.
• Prepared daily sales insights and performance reports for each platform.
• Handled customer inquiries, feedback, and complaints to enhance customer experience.
• Designed visuals for daily social media feeds and marketing campaigns.
• Organized and managed Shopee & Lazada LIVE product listings and visuals.
• Coordinated weekly promotional broadcasts aligned with ongoing campaigns.
• Liaised with the merchandising team to ensure stock availability and updates.
• Maintained accurate product descriptions and stock information across platforms.

Bachelor of Marketing (Hons.) in Marketing – Universiti Utara Malaysia (UUM) (2017 – 2021)

Accounting, Business – Kedah Matriculation College (2016 – 2017)