Tan Wi Kee

I've spent 2 years in an agency role, most recently as Senior Account Executive, managing campaigns end to end, and I'm now looking to bring that experience client-side. I enjoy working closely with people to turn ideas into results, staying on top of trends and social insights to keep work relevant and effective. I'm looking to grow closer to the brand and business decisions I've spent the last 2 years supporting from the agency side.

Senior Account Executive at WPP Production (2025-11 – 2026-07)

• Spearheaded the adaptation of Castrol packaging labels, cartons and stickers across SEA markets
• Managed campaigns from briefing to final delivery, overseeing scope, budgets, CE and PO raising, negotiating timelines and deliverables
• Coordinated internal creative and production teams, regional agency partners and vendors across multiple SEA markets
• Updated project trackers and financial sheets, keep track of budget and costs, and flagged potential risks to delivery, budget and quality
• Led client and internal meetings, keeping stakeholders aligned through clear discussions, follow-ups and project recaps

Key Accounts: Castrol, Maybank, Levi’s, Generali

Account Executive at SPIN Communications (2024-05 – 2025-10)

• Supported campaign planning and execution, coordinating with clients and creative teams to meet brand objectives, timelines and budgets
• Managed social media content and paid advertising across Facebook, Instagram, YouTube and TikTok
• Prepared pitch decks, content calendars and campaign materials for client presentations and new business pitches
• Monitored social media performance and prepared reports to share campaign insights
• Coordinated with production houses and KOL agencies to support campaign delivery

Key Accounts: Perodua, Mitsubishi, Yeo’s, EZFY (formerly known as PCCS)

Intern at SPIN Communications (2024-02 – 2024-05)

• Brainstormed content ideas for monthly social media posts
• Assisted in content shoots and development of creative visuals using Adobe Illustrator and Photoshop

Part Time Server at Gardenage (2024-12 – 2025-10)

• Delivered attentive service and menu recommendations to enhance the dining experience
• Coordinated with kitchen and bar staff to ensure timely service during peak hours
• Resolved customer enquiries and complaints professionally, maintaining high satisfaction
• Processed payments and upsold specials to support sales, while maintaining cleanliness and hygiene standards

Part Time Tearista at CHAGEE (2022-02 – 2023-10)

• Monitored stock amounts to ensure we have sufficient supply of ingredients
• Brewed tea and prepared ingredients in a timely manner to maintain quality and freshness
• Greet customers and answering customer enquiries
• Handled cash transactions and basic bookkeeping
• Promoted products to push sales
• Maintained cleanliness and hygiene of the store at all times

Bachelor of Arts (Hons) in Advertising & Branding in Advertising & Branding – Sunway University (2021 – 2024)

Diploma in Mass Communication in Mass Communication – INTI College Subang (2019 – 2021)

SPM – SMK Tengku Ampuan Rahimah (2014 – 2018)