Adeniyi Ibrahim

Performance-driven Digital Marketing & Execution Lead with proven expertise in data-driven advertising, conversion optimization, and growth strategy across Meta, TikTok, Snapchat, YouTube, Google Ads, and LinkedIn. Recognized for crafting high-performing campaigns that consistently exceed KPIs, drive brand awareness, and maximize ROI. Combines creative proficiency with technical marketing expertise (SEO, SEM, analytics, HTML, CSS, and automation) to execute full-funnel marketing strategies that enhance visibility, build customer loyalty, and accelerate business revenue.

Known for transforming underperforming campaigns into profit centers through strategic targeting, audience segmentation, and performance analytics.

Digital Marketing & Execution Lead (Strategy & Execution) at British Canadian University (2025-12 – Present)

• Full-Funnel Omnichannel Strategy: Formulated and executed a comprehensive marketing roadmap integrating traditional and digital marketing channels to accelerate enrollment velocity and maximize brand equity.
• CRM Automation & Real-Time Lead Capture: Engineered a seamless integration between the university admissions portal and Zoho CRM to eliminate revenue leakage, setting up the technical infrastructure for immediate automated follow-up sequences and lead nurturing workflows.
• Advanced Tracking Infrastructure: Resolved critical Data Blindness by deploying cross-domain tracking architecture via Google Tag Manager (GTM) and GA4, accurately mapping conversion journeys from initial touchpoint to final portal submission.
• Conversion Rate Optimization (CRO) & Analytics: Designed a 4-stage pipeline to audit user drop-offs, optimize the conversion funnel, and analyze engagement metrics, sustaining a high-intent 87.44% user engagement rate.
• Paid Media Optimization: Scaled account trust scores by executing business identity verification and launched a high-intent Google Search pilot, performing rigorous negative keyword scrubs to maximize ROI and minimize ad spend wastage.
• Organic Growth & Brand Activation: Spearheaded a data backed social media content strategy that bypassed Meta asset restrictions

Digital Marketing Specialist at Folixx Hospitality (2025-01 – Present)

• Engineered multi-channel ad campaigns across Meta, TikTok, Snapchat, and Google Ads, achieving a 62% increase in customer acquisition within the first 3 months.
• Designed and executed influencer marketing programs that expanded brand visibility and drove over 40% growth in repeat customers.
• Repositioned Glasshouse as a premium lifestyle destination and Secrets Place as a leading nightlife brand, contributing to a 35% uplift in foot traffic.
• Conceptualized and launched creative campaigns for FoliXx Bukka, driving a 50% increase in food delivery orders and strengthening brand engagement across digital platforms.
• Partnered with leadership to align marketing initiatives with the company's long-term hospitality growth and brand diversification strategy.

Digital Marketer and Podcast Producer at Just Media Production (2024-01 – 2024-12)

• Produced and managed the University Duel Podcast (Season 1), achieving over 2,000 subscribers within the first 3 months.
• Led cross-platform advertising (Meta, TikTok, YouTube, Google, Snapchat, Display Ads), resulting in a 70% growth in brand awareness and a significant boost in audience retention.
• Implemented a multi-format content strategy that enhanced the show's visibility and attracted brand partnerships.
• Developed innovative ad creatives and media plans that positioned University Duel as one of the most talked-about student competitions in Nigeria.
• Strengthened stakeholder and sponsor relationships by consistently exceeding campaign performance targets.

Digital Marketer at One Million Landlord (2023-01 – 2023-12)

• Designed and managed paid ad campaigns across multiple digital platforms, generating a 4x increase in qualified real estate leads within 6 months.
• Introduced automated email and SMS drip campaigns, resulting in a 27% improvement in lead-to-sale conversion rates.
• Digitized core marketing processes, improving efficiency and tracking accuracy by over 40%.
• Executed influencer-driven campaigns that enhanced brand credibility and expanded reach to over 250,000 prospects.
• Created high-impact digital visuals, property showcases, and promotional materials that elevated brand positioning in the competitive real estate space.

Master of Business Administration in MBA (in View) – University of Lagos

B.Sc. in Human Kinetics – University of Lagos (2021)