
Aishatu Abdu
I am an experienced entrepreneur and business professional with over eight years of experience in business management, customer relations, B2B sales, and administrative support, with a strong ability to manage tasks, build client relationships, solve problems, and support business operations effectively.
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About
Organized and business-minded professional with 8+ years of experience managing a customer-facing business, client relationships, operations, training, sales and administrative responsibilities through WAM CASTLE. In addition, provided direct executive and administrative support to a company Director at Africa's Focus, including meeting scheduling, client calls and follow-up, meeting minutes, access coordination and time-sensitive errands. Experienced in organizing information into actionable tasks, prioritizing competing requests, maintaining records and working independently.
Additional remote data experience with international clients and strong attention to detail.
Experience
Founder | Soft Furnishings Facilitator | Business Operations & Training Lead at WAM CASTLE (2017 – Present)
- Founded and manage WAM CASTLE, overseeing day-to-day business operations, client relationships, sales, production coordination, and service delivery.
- Bring 8+ years of experience as a soft furnishings facilitator, training learners and apprentices in bedsheets, duvets, curtains, throw pillows, and related products.
- Organize customer requests, orders, production requirements, delivery arrangements, and follow-ups into clear actionable tasks.
- Prioritize competing requests according to urgency, deadlines, customer needs, and business impact.
- Handle client enquiries, product consultations, pricing, order coordination, and after-sales communication with attention to detail.
- Maintain business records and coordinate information needed for orders, customer service, production, and delivery.
- Identify potential issues early, communicate concerns appropriately, and seek clarification rather than making unsupported assumptions.
- Train and supervise apprentices/team members, communicate instructions clearly, and coordinate work toward quality and timely completion.
Assistant Chief Creative Officer | Executive & Administrative Support at AFRICA'S FOCUS (2019-01 – 2020-09)
- Initially joined on a contract basis for finishing/production work; after identifying weaknesses in the company's sales approach, presented practical recommendations directly to the Director.
- Following implementation of the recommendations, the company generated over ■350,000 in gross profit within approximately three months at the time.
- Subsequently served as Assistant Chief Creative Officer and worked closely with the Director on creative, administrative, client-facing and operational responsibilities.
- Scheduled meetings and coordinated appointments and other activities for the Director.
- Served as a point of contact for people seeking to meet the Director and helped manage access and communication.
- Called and followed up with clients on business-related matters.
- Attended meetings, recorded proceedings and prepared meeting minutes.
- Handled company errands and time-sensitive assignments on behalf of the Director and organization.
- Supported the Director with day-to-day coordination and ensured important matters were communicated and followed through.
Freelance Data Specialist at TimeBucks & SproutGigs (2021 – Present)
- Completed high-accuracy data projects for international clients while maintaining a 99% quality score.
- Managed multiple client assignments simultaneously while meeting deadlines and specified data requirements.
- Completed 200+ data annotation and transcription tasks with 99% accuracy.
- Maintained clear client communication and reliable delivery, contributing to repeat contracts.
Contract Facilitator at TEMA NEW ERA FURNITURES (2026-06 – Present)
- Provide facilitation and training services when required by the company on an as-needed contract basis.
- Communicate practical instructions and technical information clearly to trainees.
- Respond to participants' questions and provide guidance throughout training.
- Maintain professional communication and coordination with company representatives and trainees.
Education
Bachelor of Arts in Early Childhood Education – National Open University of Nigeria (NOUN) (2019 – 2024)