Head, Marketing at Celebrations Gifts & Cards (2024-01 – Present)
Lead omnichannel marketing across digital and retail stores to grow volume, brand equity, and loyalty. Manage budgets and campaigns using consumer insights; partner with Sales, Finance, and Supply Chain to hit targets.
- Brand Equity & Retail Scaling: Blended OOH, media buying, events, and a 25+ influencer network to refresh the premium image. Grew store revenue by 35%, online transactions by 300%, and drove 30% of new acquisitions in 9 months.
- Product Innovation: Launched new product pipelines (tech luxury, under-30 collections, premium hampers) to capture high-end loyalists and digital natives.
- Investment Optimization: Overhauled multi-channel digital ad spend, raising ROAS by 40% and conversion rates by 22% via precise audience targeting and creative testing.
- Data & Accountability: Built performance dashboards tracking CAC and conversion funnels to keep senior leadership aligned on commercial KPIs.
Senior Digital Marketing & Strategy Facilitator (Part-Time) at Piston & Fusion Business Academy (2021-01 – Present)
Facilitate professional certification programs, executive masterclasses, and corporate training sessions in Digital Marketing, Brand Strategy, and Digital Media Leadership. Design industry-aligned curricula and coach corporate executives, managers, and emerging leaders on modern digital communication frameworks, media channels, and campaign execution.
- Curriculum Development & Instruction: Design and deliver comprehensive learning modules covering Digital Communications Strategy, Content Marketing, Social Media Governance, and Performance Marketing for corporate cohorts.
- Executive Mentorship & Workshops: Host interactive case-study sessions and practical masterclasses on crisis communication, social listening, and data analytics for business professionals across various industries.
- Talent & Skill Development: Assess practical capstone projects, evaluate campaign frameworks, and mentor over 500+ professionals to bridge skill gaps in contemporary digital strategies and marketing technology tools.
Head of Global Marketing & Sales (Contract) at Dang Lifestyle Limited (2025-01 – 2025-08)
Led global commercial strategy, route-to-market (RTM) models, and international retail expansion across the UK, US, and African continents. Full accountability for regional P&Ls, value chain design, pricing frameworks, and omnichannel revenue growth.
- Market Expansion & Onboarding: Grew our footprint by 110% by onboarding 30+ international MOT & On-Trade outlets and stockists through targeted regional launch partnerships, pop-up events, and structured commercial trade terms.
- Global Route to Market & Pricing: Created the brand's global route-to-market framework from scratch, designing local pricing strategies and distributor margins that protected profits while making entry into new markets seamless.
- Aspirational Sponsorships: Led major sponsorship deals for university pageants across Nigerian federal universities, establishing deep brand affinity and strong recall among our younger target demographics
- Product Launches & Refreshes: Coordinated and rolled out consecutive product launches and packaging refreshes across multiple international markets, aligning local digital ads with physical product availability.
- Trade Marketing & Activations: Executed high-traffic, in-store retail activations and established partner frameworks that moved stockist activation rates from 0% to 60% while sustaining a 22% month-on-month revenue growth.
Head of Digital Marketing at Nigeria Distilleries (FMCG) (2022-01 – 2024-12)
Oversaw digital marketing, media budgets, and consumer research for a portfolio of beverage brands. Focused on growing TOMA and driving product volume in a highly competitive market.
- Product Launches: Led the digital launch of three new products, including Korect Bitters, which generated ₦760 Million in direct sales from the launch pipeline.
- Brand Repositioning: Repositioned Seaman's Schnapps for digital audiences, which brought a 76% lift in active online engagement.
- Commercial Alignment: Tied digital marketing plans directly to brand plans, trade marketing and field sales teams, helping grow overall portfolio volume by 36% YoY.
- Media Strategy: Increased overall digital brand awareness by 150% across Meta, YouTube, and Google through targeted video content.
Senior Brand Manager at Olisa Agbakoba Legal (Law Firm) (2021-01 – 2022-12)
Handled the firm's corporate brand strategy, corporate advisory positioning, and public relations (PR).
- Corporate Rebranding: Designed and launched firm's rebrand initiatives, including website and SEO campaign, pushing 85% of core practice pages to the first page of Google.
- Thought Leadership: Launched a legal content series that gained over 1,000 organic views within two months, establishing the firm's visibility in the corporate sector.
- Media Relations: Handled press relations and content publishing, securing award nominations and keeping corporate messaging consistent across public platforms.
Marketing Team Lead at Wekrea8 Agency (2018-01 – 2021-12)
- Managed multi-channel digital performance campaigns for 15+ client accounts, improving lead acquisition efficiency by approximately 30% through optimised paid media, mail automations, and conversion-focused landing page strategies.
- Rebuilt multiple client acquisition programmes around virtual channels during COVID-19, delivering +75% website client acquisition and +966% virtual events growth through rapid channel pivoting and testing pipelines.
- Grew community management clientele by 295% across managed client accounts through data-led content strategies and paid amplification.
Community Management Officer at Fanem Media (Branding & Communications Agency) (2016-01 – 2018-12)
- Built and managed online communities and engagement funnels, driving brand awareness and customer acquisition for agency clients across multiple industries through integrated digital campaigns.
