National Trade Marketing Manager - DKT International (Nigeria) - Nigeria
(2023-01)
Commercial Leadership & Sales Excellence
- Partner with Regional Sales Managers to develop and execute commercial strategies that accelerate sales growth, market penetration, and profitable revenue across all sales channels.
- Lead nationwide trade execution initiatives that improve product availability, retail visibility, and in-store execution, driving increased sell-out performance.
- Collaborate with distributors and field sales teams to strengthen route-to market execution and improve numeric and weighted distribution. Drive commercial excellence by aligning sales, marketing, and supply chain activities to achieve business objectives.
- Develop trade investment strategies that maximize return on investment while supporting volume growth and customer acquisition. Monitor execution KPIs, identify market opportunities, and recommend corrective actions to improve sales performance.
- Build strong relationships with distributors, key customers, and internal stakeholders to enhance commercial effectiveness.
- Lead the execution of national sales initiatives, promotions, and activation programs that increase market share and strengthen competitive positioning.
Regional Trade Marketing & Commercial Manager - International Breweries Plc (AB InBev Nigeria) - Nigeria
(2016-11 - 2022-12)
Regional Sales Leadership
- Led commercial execution across the region by partnering with sales leadership to consistently achieve volume, distribution, and profitability targets.
- Developed and executed customer and channel strategies that expanded market coverage and strengthened retailer engagement.
- Improved weighted and numeric distribution of priority brands through effective route-to-market execution and customer development initiatives.
- Worked closely with distributor partners to improve sales productivity, outlet coverage, and execution standards.
- Managed cross-functional collaboration between Sales, Marketing, Supply Chain, and Procurement to deliver seamless commercial execution.
- Directed regional commercial activation plans aligned with annual business priorities and sales growth objectives.
- Monitored execution quality across territories, ensuring compliance with merchandising standards and execution KPIs.
- Delivered commercial programs 8% below budget while maintaining high execution standards and maximizing ROI.
- Implemented route-to-market optimization initiatives that increased execution productivity by over 60%.
- Led regional teams responsible for retail execution, merchandising, customer engagement, and market activation.
District Sales & Trade Marketing Representative - International Breweries Plc (AB InBev Nigeria) - Nigeria
(2012-11 - 2016-11)
Sales & Distribution Management
- Executed territory sales strategies that increased market share and strengthened competitive positioning across assigned territories.
- Supported distributor development by identifying sales opportunities and improving outlet coverage.
- Analyzed sales trends, competitor activities, and market intelligence to support business planning and drive sales growth.
- Led merchandising initiatives that improved product visibility, availability, and compliance with execution standards.
- Coordinated promotional campaigns and customer activation programs to drive volume growth and consumer engagement.
- Managed sponsorships, local market activations, and customer events to increase brand penetration and retail sales.
- Supported execution of Line of Sight (LOS) initiatives to improve sales force effectiveness and retail execution.
Logistics & Warehouse Supervisor - International Breweries Plc (AB InBev Nigeria) - Nigeria
(2011-11 - 2012-11)
- Managed inventory accuracy and warehouse operations to ensure uninterrupted product availability for the sales organization.
- Coordinated stock movement and distribution planning to improve customer service levels and support sales demand.
- Optimized warehouse processes enhanced operational efficiency and reduced stock discrepancies.
- Collaborated with Sales and Supply Chain teams to maintain optimal inventory levels and improve order fulfilment.
Client Service Executive - Lasisi Akanbi Faseun & Co (Chartered Accountant & Tax consultant) - Nigeria
(2009-04 - 2011-04)
- Processing of tax clearance certificate for clients
- Monthly report to the audit manager
- Collection of Withholding Tax Credit from clients
- To liaise with Tax Authority
- Assisting in the audit and accounting exercise
Marketing Executive - United Bank for Africa Plc (NYSC) - Nigeria
(2008-03 - 2009-03)
- Aggressively market and sell the Banks' products
- Ensure the retention of existing customers
- Ensure the creation of Risk Asset for the Business Office
- Significantly contribute to deposit liability mobilization
- Ensure UBA Brand projection and visibility amongst new and existing customers
