Jerome Ayeni

Results driven and strategic Sales Professional with over 10 years of progressive experience in FMCG and retail sales, distributor management, and team leadership. Proven track record of driving revenue growth, expanding market share, and building high performing sales teams. Expertise in developing and executing sales strategies that exceed targets and strengthen brand presence in competitive markets.

Area Sales Manager - Apple and Pears Limited - Nigeria

(2023-01 - 2024-12)

• Spearheaded the onboarding and training of 15+ new distributors, expanding the company's network coverage within the region.
• Managed and motivated a team of sales representatives under distributorship, implementing performance tracking that led to an increase in team productivity.
• Ensured strict financial discipline by monitoring distributor accounts, resulting in a 98% on time payment rate and a significant reduction in outstanding debts.
• Developed and executed strategic sales plans that consistently exceeded quarterly sales targets by an average of 10%.

Area Sales Manager (ASM) - Ominbiz - Nigeria

(2022-02 - 2023-06)

• Supervised a team of 10 lead generators, optimizing routes and strategies to improve lead quality and conversion rates.
• Pioneered a new customer onboarding process that improved customer retention in the first six months.
• Drove market activation efforts that successfully introduced the company's products to 50+ new retail outlets.

Sales Executive - Trade Depot - Nigeria

(2019-07 - 2021-06)

• Acquired and onboarded over 200 new B2B customers, directly contributing to an increase in regional sales volume.
• Managed the end-to-end sales cycle, from prospecting and generating orders to ensuring prompt payment, maintaining a near perfect collection rate.
• Cultivated and maintained strong, long-term relationships with key customers, ensuring repeat business and high satisfaction.

Van Sales Representative - Nestlé Nigeria Plc - Nigeria

(2014-01 - 2019-05)

• Managed a high-volume sales route, consistently exceeding sales targets by effectively selling the full portfolio of Nestlé products.
• Performed daily merchandising to ensure optimal product visibility, placement, and stock availability in all assigned stores.
• Maintained impeccable financial records, balancing company accounts daily with 100% accuracy.

Promotions Supervisor - Cadbury Nigeria Plc - Nigeria

(2013-03 - 2013-08)

• Successfully led the activation and launch of a new product across two states (Plateau and Bauchi), significantly boosting brand awareness.
• Recruited, trained, and supervised a team of 20 promoters, ensuring brand representation and sales techniques were consistently met.
• Coordinated promotional events that resulted in a 40% sales uplift for the featured product during the campaign period.

Sales Representative - Unilever Nigeria - Nigeria

(2011-01 - 2012-08)

• Conducted van sales and direct store deliveries, effectively managing inventory and maximizing sales opportunities on the route.

Merchandiser - Tequila Nigeria - Nigeria

(2010-01 - 2011-12)

• Executed instore merchandising plans for key accounts, ensuring compliance with planograms and maximizing product visibility.
• Generated direct sales and built rapport with store managers to secure prime positioning for company products.

Bachelor of Management - Marketing - National Open University of Nigeria (NOUN) (2020-01 - 2025-12)