Ayomide Odusanya

Results-driven Social Media Manager with 4+ years of experience leading end-to-end content strategy, production and community management for brands spanning sports/entertainment, betting, education and small-business retail. Currently manage a combined audience of 600,000+ followers across Instagram, X, Facebook and TikTok, having grown the base from 395,000 (a 52% increase) through daily trend monitoring, data-informed content planning and consistent publishing of 20+ pieces of content per week. Skilled at translating raw performance data and audience insight into simplified, high-engagement content briefs, and at directing visual production designing 40+ graphics and 10+ short-form video edits monthly using Canva and Affinity Photo/Designer.

Experienced across the full content life cycle: strategy, copywriting, scheduling, campaign rollout support, community moderation and cross-functional collaboration in fast-paced, remote-first teams. Has independently run social presence for organizations ranging from a school to a gift-retail business to a sports media platform, bringing strong cross-industry adaptability in tone, format and audience targeting. Now seeking a Social Media Manager or Content Strategy role where a proven record of multi-platform audience growth, campaign execution and content-to-data fluency can directly drive brand visibility, engagement and revenue outcomes.

Social Media & Content Manager at Superfalconsshow (2025 – Present)

• Plan and publish content across 4 platforms (Instagram, X, Facebook, TikTok), producing an average of 22 posts and 8 short-form videos per week tied to live sporting events, trends and real-time audience activity.
• Design visual assets for posts and campaigns using Canva and Affinity Photo/Designer, delivering 45+ graphics and 12+ short-form video edits per month, all published on schedule.
• Partner with a content and analytics team of 5 to convert performance data and audience insights into simplified, engaging content briefs, informing strategy for 15+ campaigns to date.
• Own posting schedules and day-to-day community management across all 4 platforms for a combined audience base of over 600,000 followers, maintaining an average response time under 2 hours.
• Track audience conversations and trending topics daily, using findings to adjust content angle and timing for 20+ posts per week and capitalize on real-time trend windows.
• Grew overall platform following by 52% from 395,000 to 600,000 followers across all platforms within 8 months, adding 200,000+ net new followers.

Content & Engagement Support at Betensured Inc. (2022 – 2025)

• Created content tailored to 3 defined audience segments with distinct interest patterns, supporting 25+ active campaigns over a 24-month period.
• Supported campaign roll-outs by aligning 10–12 posts per campaign with key sporting dates and trending topics, contributing to the on-time launch of 20+ campaigns.
• Simplified complex sports and betting information into clear, engaging content formats for a general audience base of 150,000+ followers.
• Assisted with posting schedules and audience interaction during 20+ campaigns, responding to an average of 120+ audience messages and comments per week.
• Collaborated with a cross-functional team of 6 (content, design and marketing) to maintain consistent tone and messaging across all published content.

Admin & Social Media Manager at Valentina Montessori and Primary School (2021 – 2021)

• Managed the school's social media pages across 3 platforms (Facebook, Instagram, WhatsApp Status), publishing regular updates on a weekly schedule aligned with the academic calendar.
• Posted content covering school events, announcements and activities, reaching a parent and student community of approximately 2,000 followers.
• Responded to and directed an average of 30+ inbound messages and inquiries per week to the appropriate school contact, maintaining a same-day response rate.
• Maintained a consistent posting cadence across 3 academic terms with zero missed key-date announcements.

Social Media & Campaign Support at Omot_Acade (Gift Packaging) (2020 – 2020)

• Assisted with content posting during festive and high-demand periods, supporting coverage across 4 major seasonal campaigns (Valentine's, Mother's Day, back-to-school and Christmas).
• Helped align social media updates with delivery schedules and campaign timelines for 6+ product launches, supporting on-time order fulfillment communication.
• Supported development of content ideas for product promotion and seasonal marketing, contributing to 40+ posts across 4 campaigns.

B.Sc. in Political Science – Caleb University, Lagos (2019)