Igwe Henry
Social Media | Content Strategy | Customer Relations
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About
Sales, retail, and digital content professional with 3+ years of experience across fashion, FMCG, and supermarket retail in Lagos. Grew a fashion brand's TikTok and Instagram following from 100 to 30,000 in under five months, and led launch, celebrity, and discount campaigns that converted audience attention into sales. Strong foundation in client relationships, inventory control, and vendor management.
Experience
Social media manager/Content creator at Hael Apparel (2025-05 – 2026-07)
- Grew the brand's TikTok and Instagram following from 100 to 30,000 in under five months, building the audience that drove launch and sales performance.
- Led product launch campaigns for new designs and a grand collection, using teasers and launch-day content to generate 40,000 views and convert them into pre-orders and sales.
- Placed selected designs with top celebrities and influencers and coordinated styled photo shoots, reaching 20,000 to 30,000 impressions and attracting new customers to the brand.
- Ran discount campaigns on selected designs, driving 30+ orders and a 75% to 85% increase in sales on those pieces during the promotion period.
- Planned monthly content calendars and produced short-form videos, with top-performing posts reaching 10,000 views.
- Converted customer enquiries across platforms into sales, closing 10 to 15 orders through direct messages.
- Sourced fabrics and oversaw vendor deliveries to keep production quality at the brand's standard.
Merchandiser at Better Mart Supermarket (2024-05 – 2024-12)
- Organized and displayed merchandise to lift sales and improve the in-store shopping experience.
- Monitored stock levels and restocked fast-moving goods promptly, keeping popular products available.
- Worked with the team to meet sales and operational targets.
Style Assistant at Nadia House Of Fashion (2023-07 – 2024-03)
- Advised clients on outfit selection based on their preferences and current trends.
- Maintained an orderly showroom and upheld high customer service standards.
- Supported the styling team in curating looks for special events and exclusive clients.
Sales Representative at Tina Rose Color Limited (2022-01 – 2023-02)
- Built and maintained client relationships that drove repeat product sales.
- Handled cash transactions and submitted daily sales reports to management.
- Promoted the brand's product offerings through targeted marketing activities.
Education
Bsc. in Mass communication – University of Lagos (2023)
