Chukwunonso Atikpoh

Regional Sales Leader with 14+ years of experience driving revenue growth, expanding distribution networks, and leading high-performing teams within Nigeria's FMCG and beverage sectors. Proven ability to execute commercial strategy, optimize route-to-market models, and deliver consistent double-digit growth.

Regional Sales Manager (Senior Manager) - Enstore Nigeria

(2025-05)

Provide strategic leadership for regional sales operations, driving volume growth, distribution expansion, and field execution excellence.

• Develop and execute monthly regional sales and distribution plans aligned with corporate growth targets.
• Lead Wholesale Executives to deliver projected volume growth and weighted availability targets.
• Implement structured rural distribution models, onboarding third-party semi-wholesalers to deepen market penetration.
• Establish standardized market intelligence reporting frameworks to monitor competitive pricing, contraband activities, and emerging opportunities.
• Drive point-of-purchase execution strategies to win consumer preference.

Regional Sales Manager (Senior Manager) - Nigerbev Limited

(2024-11 - 2025-05)

Led regional commercial operations, overseeing sales growth, distribution expansion, and field team performance.

• Delivered 120% of primary sales target and 102% of secondary sales target in Q4.
• Appointed 5 sub-distributors and 5 wholesalers, driving 45% growth in primary sales.
• Achieved 100% PJP compliance through effective route optimization.
• Strengthened cross-functional collaboration with marketing to improve trade activation impact.
• Expanded product visibility and numeric distribution across key trade channels.

Regional Sales Manager (Senior Manager) - Frutta Juice & Services Nigeria Limited

(2019-04 - 2024-11)

Directed multi-district sales operations with full accountability for revenue growth, team leadership, and regional execution strategy.

• Built and managed a high-performing regional sales team across multiple territories.
• Designed and implemented annual sales budgets, forecasts, and market expansion strategies.
• Strengthened distributor partnerships and improved supply chain alignment.
• Monitored competitive activity and market dynamics to refine sales strategy.
• Increased brand distribution and coverage by 35% across the East region.
• Consistently delivered 95%+ of monthly sales targets.
• Sustained 25% year-over-year revenue growth.
• Executed comprehensive 4Ps strategy across wholesale and retail channels.

Area Sales Manager - Unilever Nigeria Plc

(2015-04 - 2019-02)

Led territory operations for one of Nigeria's leading FMCG multinationals, managing distributors and driving structured sales execution.

• Delivered 35% growth in primary sales and 20% growth in secondary sales.
• Implemented structured performance reviews improving sales team accountability.
• Strengthened distributor engagement and improved territory profitability.
• Enhanced trade relationships across retail and open markets.

Area Sales Manager - Pernod Ricard Nigeria Limited

(2014-09 - 2015-02)

Managed premium beverage portfolio distribution and activation across assigned territories.

• Onboarded new distributors, strengthening coverage and visibility across on-trade and retail outlets.
• Improved route-to-market efficiency and product availability.
• Led brand activation for premium portfolios including Martell, Jameson, and Absolut Vodka.

Field Sales Manager - Reckitt Benckiser Nigeria Limited

(2011-08 - 2014-09)

Managed distributor operations and trade channels across assigned regions.

• Led successful setup of a new distributor business in a newly defined territory.
• Achieved 15% year-over-year sales growth.
• Designed and executed loyalty schemes that improved wholesaler engagement.
• Maintained strong KPI delivery across volume, shipments, and merchandising standards.

Bachelor of Science (B.Sc.) - Business Administration - University of Lagos (2007)