Donald Essien

A well-seasoned evaluator and Sales professional with over 5 years of experience in Sales and Marketing, management information systems, and brand strategy. Fluent in both oral and written English. Proven track record in optimizing resource allocation and enhancing brand visibility through innovative marketing strategies. Adept at leveraging documenting tools, data analytics to drive decision-making and improve operational efficiency, with a strong focus on achieving measurable results.

MIS and Resources Officer (Department Head/lead Handler) - PHED

(2025-01 - 2026-12)

• Generated timely report for tracking and review of individual, team and regional performance.
• Developed and implemented a new resource management system that improved data retrieval times by 30%, enhancing project execution efficiency.
• Conducted comprehensive data analysis that identified key resource allocation inefficiencies, leading to a 25% reduction in operational costs.
• Collaborated with cross-functional teams to design and launch a data dashboard using Power Bi, providing real-time insights that improved decision-making processes.
• Streamlined reporting processes by integrating automated data collection tools, reducing report generation time by 40%.
• Trained 15 staff members on new MIS software, resulting in a 50% increase in user adoption rates within the first quarter.

PRODUCT EXECUTIVE TEAMLEAD - PHED

(2025-01 - 2025-12)

• Served as first-line support across phone, email, and chat, resolving customer issues involving hardware, software, account access, and connectivity in a fast-paced remote environment.
• Diagnosed technical problems through step-by-step troubleshooting, helping customers configure devices, navigate applications, and restore service efficiently.
• Logged customer interactions, case notes, and resolution details in Salesforce, ensuring accurate documentation, clean handoffs, and consistent follow-up.
• Monitored alerts and support tickets, prioritized urgent issues, and escalated complex cases to the appropriate technical or account teams when needed.
• Supported outbound outreach and customer education efforts by explaining services clearly, reinforcing product value, and helping improve customer retention.
• Delivered professional, empathetic service while meeting quality, responsiveness, and call-handling expectations in a high-volume support setting.
• Reduced repeat contacts by confirming resolution steps, clarifying instructions, and ensuring customers understood next actions before closing each case.

DTR EXECUTIVE - PHED

(2023-01 - 2025-12)

• Managed customer record and information for key follow up
• Coordinated several market storm at strategic client base to drive revenue increase
• Executed a digital marketing campaign that increased brand engagement by 60% and generated a 20% rise in lead conversion rates.
• Developed targeted marketing strategies based on market research that expanded the customer base by 15% within one year.
• Utilized SEO optimization techniques to enhance website visibility, resulting in a 35% increase in organic traffic.
• Collaborated with the design team to create compelling marketing materials that improved brand recognition and customer retention by 25%.
• Analyzed campaign performance metrics to refine marketing strategies, leading to a 30% increase in overall campaign ROI.

Senior Supervisor - Royal Standard Security

(2023-01 - 2023-12)

• Led a team of 10 security personnel, implementing training programs that improved incident response times by 40%.
• Developed and enforced new operational protocols that reduced security breaches by 50% within six months.
• Conducted regular risk assessments and audits, resulting in a 30% improvement in compliance with safety regulations.
• Streamlined communication processes between teams, enhancing coordination and reducing response times to security incidents by 25%.
• Implemented a new reporting system that increased transparency and accountability, leading to a 20% increase in staff morale.

Editor - Ministry of Information - Asaba, Nigeria

(2022-01 - 2022-12)

• Oversaw the editorial process for a monthly publication, improving publication timelines by 20% through effective project management.
• Enhanced content quality by implementing a rigorous review process, resulting in a 15% increase in readership engagement.
• Collaborated with writers to develop compelling narratives that aligned with audience interests, boosting subscription rates by 10%.
• Utilized data analytics to assess reader preferences, informing content strategy and increasing article shares on social media by 25%.
• Trained junior editors on best practices in content creation and editing, improving team efficiency and output quality.

Brand Strategist/Designer - Solid Rock - Asaba

(2021-01 - 2021-12)

• Developed and executed a comprehensive brand strategy that increased brand awareness by 40% within the first year.
• Designed marketing collateral that effectively communicated brand messaging, resulting in a 30% increase in customer inquiries.
• Conducted competitor analysis to identify market trends, leading to the successful launch of three new product lines
• Collaborated with cross-functional teams to ensure brand consistency across all platforms, enhancing overall brand perception.
• Implemented feedback mechanisms to gather customer insights, allowing for continuous improvement in branding efforts.

BACHELOR OF ARTS - University of Calabar (2019)