Dorcas Onuh
Product & Venture Strategy | Business Innovation | Growth
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About
Product and venture advisor with 10+ years turning market opportunities and user needs into viable products, ventures and growth strategies. Founder of CeedBase, combining product strategy, business modelling, commercialization and cross-sector partnerships to move ideas from concept to execution.
Experience
Founder - CeedBase
(2015-08 - 2019-12)
Founded and developed an early-stage digital venture addressing the gap between learning, verified skills, workforce readiness and employment.
- Founded CeedBase and shaped user needs into a venture proposition, product strategy and commercialization model
- Built and led a 0–50 multidisciplinary team across product, programs, partnerships and business operations
- Developed digital learning and credential concepts, business models and go-to-market strategies for education and workforce markets
Chief Operating Officer, Consultancy - Connected Development
(2020 - 2020)
- Piloted operational and educational transformation initiatives, translating strategic recommendations into programs and operating plans
- Advised director-level stakeholders and coordinated contracts, HR, board meetings and information management
- Assessed operating models and organizational effectiveness, turning evidence into execution priorities
Strategy Consultant & Special Advisor - Deeynotes
(2010-10 - 2020-09)
- Advised on governance, performance reporting, risk management, policy and organizational transformation
- Translated complex business and institutional issues into strategic direction and implementation priorities
- Supported initiatives through research, policy analysis, communications and stakeholder engagement
Senior Communications Advisor - Health Canada
(2018-01 - 2023-12)
- Led communications and digital initiatives, supervising staff and contractors to meet quality and delivery requirements
Advisor, Web Communications - Department of National Defence, Canada
(2017-01 - 2017-12)
- Coordinated digital and print publishing, approvals, quality assurance and metrics within federal communication requirements
Director of Ventures - Startup Canada| Canadian Entrepreneurship Ecosystem
(2016-01 - 2016-12)
- Advanced entrepreneurship programs, ecosystem partnerships and performance measurement across Canadian startup communities
Ventures Associate - SheEO / Coralus
(2016 - 2016)
- Supported founders and purpose-driven ventures through venture assessment, business-model review and ecosystem engagement
Research Advisor - R.A. Malatest & Associates
(2015-04 - 2015-12)
- Conducted client and market research, quantitative analysis and opportunity assessments for government and institutional clients
Graduate Teaching Assistant - New Ventures Creation, Telfer School of Management
(2015-05 - 2016-01)
- Taught new venture creation and coached learners on opportunity assessment, business modelling and commercialization
Operations Lead - Arthur Mbanefo Charitable Foundation
(2013-01 - 2014-12)
- Led operations, policy and stakeholder coordination while advancing education and research programs
Project Coordinator / Graduate Trainee - NPDC
(2008-01 - 2012-09)
- Managed project plans, contracts, budgets, deliverables and stakeholder coordination for technical projects
Advisory Board Member - International Talent Acquisition Centre
Program Advisor — Small Business Digitization Initiative - Information and Communications Technology Council
Board Member - BMO Financial Group Millennial Advisory Council
(2015 - 2016)
Female Entrepreneur & Equity Advisory - Women Startup Network
(2015 - 2015)
Interim Secretary, Board of Trustees - Arthur Mbanefo Charitable Foundation
(2014 - 2014)
Business Community Builder - Collabspace, Startup Ottawa and Hopefund
Speaker - Job Readiness Workshop; The Millennial Side Hustle Workshop
Next Generation Women Leaders Award — Nominee - McKinsey & Company
Education
MENG - Business Management - UOttawa (2016-06 - 2016-06)
BSc - Physics - Bells University of Technology (2011-11 - 2011-11)
