Funmilayo Obasa
Digital Marketing & Content Specialist
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About
Media-trained content creator and communicator transitioning broadcast and storytelling expertise into digital marketing. Skilled in scripting, research, and audience engagement, with hands-on experience producing content that informs and connects with audiences across radio and community platforms. Strong public speaking and interviewing background, adaptable to social media content strategy, copywriting, and brand storytelling for digital channels.
Experience
Content Presenter - Odua 106.9 FM
(2024-01 - 2025-12)
- Wrote and produced scripts and storylines for on-air segments, translating research into clear, engaging content for a broad audience.
- Developed educational content that informed listeners on social and lifestyle topics — directly transferable to brand content and copywriting for digital audiences.
- Conducted interviews and moderated live discussions, strengthening audience engagement and community-building skills valuable for social media management.
Teacher (NYSC) - National Youth Service Corps - Bayelsa State
(2025-01 - 2026-12)
- Designed lesson content and presentations for secondary students, applying structured messaging and audience-appropriate communication.
- Tracked engagement and performance through student assessments — an analytical, feedback-driven approach transferable to content performance tracking.
SIWES Intern - Omokootu 87.9 FM - Olambe, Ogun State
(2023-01 - 2023-12)
- Supported script writing and program presentation, building foundational content production experience.
- Assisted with interviews, gaining early exposure to audience research and content packaging.
Education
B.Sc. - Mass Communication - Federal University of Oye Ekiti (2018-01 - 2025-12)
Senior Secondary School Certificate - Shepherd Field Private College (2011-01 - 2017-12)
