Janet Oladokun

I’m Olajumokemi, a brand and communications professional, media strategist and content marketer with a focus on developing content, campaigns and communication strategies. With over 3 years of experience, my expertise spans across different sectors aimed at brand positioning, driving brand awareness and supporting business objectives and growth. I have a proven track record of doubling social media and audience engagement through SEO optimization, brand storytelling and integrating campaigns through multimedia contents.

I combine strategic thinking with creative execution, drawing on audience insights, culture, and evolving media trends with particular interest in helping brands find the right stories and communicating them effectively while building lasting relevance.

HEAD OF MEDIA at 1159REALTY (2025-06 – Present)

Technologies used: Hootsuite, Notion, Canva, Capcut

• Strengthening brand positioning & communication across estate projects. Some key results:
• Implemented brand and communication strategy across 6 affiliate business and project brands.
• Production of 20+ multimedia assets monthly across social media including campaign materials.
• Executing high-impact campaigns and content. Some key results:
• Grew instagram from 10k to 13.5k followers, contributing to a 437% increase in reach, 214% growth in views and 150% increase in audience interactions.
• Built a new Tiktok presence from 0 to 755+ followers and 27k+ likes within a year through a refreshed content strategy.
• Introduced Email marketing through Brevo platform to support investor communication and campaign distribution.
• Implemented billboard campaigns across various locations in the city of Kwara and Ibadan.
• Recommended partnerships through collaboration with Salem King, Omo oba, and Cute Abiola, alongside paid social media advertising that strengthened campaign visibility and lead generation.
• Managing cross-functional creative teams. Some key results:
• Managing a 5-person creative team alongside external freelancers, coordinating strategy, production and execution across multiple campaigns.
• Led media and communications strategy and implementation for The School for the Daring initiative as a member of the core planning team.

CONTENT CREATOR at 1159REALTY (2023-10 – 2025-06)

Technologies used: Canva, Capcut, Hubspot

• Building brand storytelling and marketing campaigns. Some key results: Implemented brand and communication strategy across 6 business and project brands.
• Produced 10+ viral multimedia contents and persuasive copies across Instagram, Facebook and Tiktok monthly.
• Helped shift the company's communication approach from property promotion to storytelling-led marketing through educational and investor-focused content.
• Developed a content calendar for the brand ensuring monthly updates and consistent publishing for analyzing contents and metrics.

MEDIA STRATEGIST at HOBERT MEDIA (2025-03 – 2025-07)

Technologies used: Canva, Capcut, Notion

• Developed a new brand content strategy. Some key results:
• Implemented content strategy for the launch of Petrus Hub, Ilorin's premier reading hub and workspace, producing 27 multimedia content assets in 2 months that established the brand's digital presence.
• Collaborated with 6 creators to integrate user-generated content (UGC) into launch campaigns, strengthening authenticity and audience engagement for Petrus Hub.
• Edited and produced end-to-end media coverage for weddings and corporate events, as well as edited videos including events held with Olusola Olaleye, Salem King & Jesi Damina.

MEDIA PLANNER INTERN at SHAREMIND (MAINSAIL) MEDIA (2021-11 – 2022-11)

Technologies used: Excel sheet

• Supported media strategy. Some key results:
• Contributed to media planning, budget allocation and scheduling to maximize campaign effectiveness across brands like Hayat Kimya (Molped sanitary pad).
• Supported compliance reviews to ensure campaigns met advertising standards and client expectations, through channel communications like TVC, News Central.

B.Sc in Mass Communication – University of Ilorin, Ilorin, Kwara State (2023)

IJMB – Ahmadu Bello University Zaria, Kaduna State (2019)