John Ijkakeyi

Commercial Leadership Executive with over 15 years of progressive experience driving revenue growth, regional business expansion, sales transformation, and strategic partnerships across Nigeria's telecommunications, digital financial services, and FMCG-oriented distribution environments. MBA qualified with a proven record of delivering commercial results, including increasing monthly regional revenue from ₦500 million to ₦1.1 billion, leading high-performing teams of over 100 professionals, expanding enterprise customer portfolios, and executing market growth strategies across multi-state territories. Recognized for developing and executing commercial strategies, strengthening route-to-market performance, improving sales productivity, building strategic partnerships, and delivering sustainable business growth.

Experienced in regional business management, channel development, customer acquisition, enterprise sales, and operational excellence, supported by Downstream Oil and Gas products and services, and a leadership approach focused on profitable growth, market expansion, and high-performing teams.

Regional Manager, Money Master PSB (Commercial & Digital Financial Services) - GLOBACOM LTD. - Abuja, Nigeria

(2025-01)

Directed regional commercial operations across North Central Nigeria, delivering significant revenue growth and leading a high-performing sales organization.

• Directed regional commercial operations across North Central Nigeria, delivering significant revenue growth by increasing monthly revenue from ₦500 million to ₦1.1 billion within nine months through disciplined sales execution, market expansion, strategic partnerships, and improved field productivity.
• Led and developed a regional commercial sales organization of over 100 field professionals, increasing productive field capacity by 45% through structured recruitment, coaching, performance management, and sales capability development.
• Experience establishing, maintaining, and expanding a customer base.
• Negotiated strategic partnerships with enterprise organizations and government institutions, increasing institutional transaction volumes by 40% while expanding the regional commercial customer portfolio.
• Developed and executed a regional POS deployment strategy that accelerated merchant onboarding, expanded digital payment adoption, improved transaction activity, and generated 110% revenue growth.
• Reported to senior managers and kept up to date with products and competitors.
• Championed regulatory compliance, operational governance, and audit readiness, ensuring 100% adherence to CBN and PSB regulatory requirements while supporting sustainable business growth.

Data Sales Manager - GLOBACOM LTD. - Abuja, Nigeria

(2018-07 - 2024-12)

Managed sales operations and customer portfolio development across enterprise and commercial sectors.

• Delivered 110% of annual sales targets through structured territory management, customer segmentation, pipeline development, and effective execution of regional sales strategies.
• Expanded enterprise business by acquiring more than 50 high-value customers across banking, education, hospitality, and commercial sectors, strengthening revenue streams and market presence.
• Applied customer analytics and market insights to improve sales targeting, increasing conversion rates by 33% through data-driven prospecting and solution-based selling.
• Improved customer retention by 35% through strategic account management, relationship development, customer engagement initiatives, and tailored commercial solutions.
• Managed sales performance across assigned territories by monitoring KPIs, analysing market trends, forecasting demand, and implementing corrective actions to improve commercial outcomes.
• Collaborated with internal stakeholders across marketing, operations, and customer service teams to improve customer experience, sales execution, and business growth.

Regional Sales Manager, E-Top Up (Electronic Recharge) - GLOBACOM LTD. - Abuja, Nigeria

(2017-02 - 2018-07)

Managed regional sales operations across multiple states focusing on revenue growth and market expansion.

• Delivered 41% year-on-year revenue growth across Abuja, Niger, and Nasarawa by strengthening channel performance, improving market coverage, and executing targeted regional sales strategies.
• Optimized territory management and sales processes, reducing sales cycle time by 17% while improving field productivity and execution efficiency.
• Improved sales conversion rates by 23% through structured coaching programs, sales capability development, performance tracking, and frontline team support.
• Strengthened route-to-market execution by improving channel relationships, expanding sales coverage, and enhancing customer accessibility across assigned territories.
• Analysed sales performance, customer trends, and competitor activities to identify growth opportunities and implement commercial improvement initiatives.
• Managed regional sales targets, performance reporting, and field execution activities to support revenue growth and market expansion objectives.

Head, Trade Marketing / Site Coordination - GLOBACOM LTD. - Abuja, Nigeria

(2014-07 - 2017-02)

Led trade marketing initiatives and retail execution strategies to drive market share and sales growth.

• Increased regional market share by 25% through targeted trade marketing strategies, retail activation campaigns, territory-focused initiatives, and improved market execution.
• Designed and implemented integrated commercial campaigns that increased peak-season sales by 38% through stronger customer engagement and retail channel activation.
• Collaborated with sales and supply chain teams to improve retail stock availability by 30%, strengthening customer access, product visibility, and channel effectiveness.
• Managed retail execution initiatives, including market activations, merchandising improvement, channel support, and customer engagement programs across assigned territories.
• Generated market intelligence and competitor insights to support commercial planning, product positioning, and regional growth strategies.
• Improved channel performance by strengthening field execution standards, monitoring retail activities, and supporting sustainable revenue growth.

Team Lead/Supervisor, Mobile Number Portability - GLOBACOM LTD. - Abuja, Nigeria

(2013-09 - 2014-07)

Led frontline sales teams focusing on customer acquisition and operational performance improvement.

• Exceeded mobile number portability acquisition targets by 20% through effective team coordination, customer acquisition strategies, territory management, and improved sales execution.
• Led frontline sales teams by setting performance expectations, monitoring KPIs, providing coaching support, and implementing improvement initiatives to enhance productivity.
• Reduced customer complaints by 25% through process improvements, service quality initiatives, proactive issue resolution, and stronger customer engagement.
• Developed internal training programs that improved team capability, operational readiness, and customer handling effectiveness.
• Prepared performance reports, analysed operational trends, and provided insights to support management decision-making and commercial improvements.

Sales Executive (Acquisition & Activation) - GLOBACOM LTD. - Abuja, Nigeria

(2011-10 - 2013-09)

Executed sales campaigns and customer acquisition activities across retail channels.

• Increased subscriber acquisition by 45% through targeted retail sales campaigns, territory execution, channel optimization, and effective customer acquisition initiatives.
• Improved repeat business by 11% through strategic account management, customer relationship development, and integration of customer feedback into sales activities.
• Executed retail growth initiatives across assigned territories by strengthening channel relationships, improving customer engagement, and expanding market reach.
• Identified new business opportunities through market visits, customer engagement, competitor monitoring, and localized sales activities.
• Consistently supported achievement of commercial targets through disciplined prospecting, customer acquisition, relationship management, and effective sales execution.

Support Staff, Veterinary Unit - NATIONAL YOUTH SERVICE CORPS (NYSC) - Department of Agriculture, Mikang Local Government Council, Plateau State

(2010-05 - 2011-04)

Supported agricultural field operations during the National Youth Service Corps programme.

• Supported agricultural field operations, maintained regulatory documentation, and assisted with community development activities during the National Youth Service Corps programme.

Technical Customer Service Representative - EARTHLINK COMPUTERS & COMMUNICATIONS - Sokoto, Nigeria

(2009-02 - 2010-02)

Provided technical support and customer service.

• Improved customer service delivery by reducing response time by 20% through effective technical support, issue resolution, and customer relationship management.
• Maintained customer records, resolved service issues, and supported customer satisfaction through timely communication and structured problem-solving.

Master of Business Administration (MBA) - Artificial Intelligence - Nexford University (2023 - 2024)

Advanced Business Foundations Certificate - Nexford University (2023 - 2023)

Bachelor of Science (BSc) - Zoology - Usman Danfodiyo University (2009)