Kaha Mark

Results-driven Sales and Business Development professional with 8+ years of progressive experience across FMCG, beverage, alcohol, and tobacco sales and distribution, spanning territory management, distributor development, route-to-market (RTM) execution, retail expansion, team leadership, and B2B sales. Proven record of growing territory sales volume by 90%, expanding active outlet coverage by 84%, improving route productivity by 82%, recruiting and onboarding 5 distributors/sub-distributors, and overseeing NGN 6M in distributor credit control and trade spend. Experienced across Benue, Taraba, Nasarawa, and Cross River States, with a track record of national sales recognition, including a Top 10 ranking among 58+ sales representatives in 2021 and 2022.

Targeting Area Sales

Manager, Territory Sales Manager, Regional Sales Manager, City Head, Senior Sales Executive, and Business Development Manager opportunities.

Sales Executive, Alcohol & Beverage Division - FMCG Distribution Limited - Lagos, Nigeria; Territory: Makurdi, Otukpo & satellite territories across Benue, Taraba, Nasarawa & Cross River States

(2025-06)

• Increased territory sales volume from 50 to 95 cases per month (90% growth) through go-to-market execution across 98+ outlets and distributor relationship development.
• Directed the launch of 3 new products — Richmond Sachet Black Tea, Big Ben Orange Flavour, and Cafe Cream Strawberry Liqueur — increasing new-customer patronage from 10% to 47% within 2 months.
• Led, mentored, and trained a field sales team of 4 promoters and merchandisers across 174 outlets in Makurdi, Gwer/Gwer West, and Guma LGAs, improving route productivity by 82% within one to three months.
• Recruited and onboarded 5 distributors/sub-distributors, expanding product coverage into 3 previously underserved LGAs.
• Managed monthly reconciliations across 3 distributor accounts and oversaw NGN 6M in credit control and trade spend while monitoring competitor activity to support pricing and promotional decisions.

Assistant Sales Executive, Alcohol & Beverage Division - FMCG Distribution Limited - Lagos, Nigeria; Territory: Benue & Taraba States

(2025-01 - 2025-06)

• Expanded active outlet coverage from 119 to 219 outlets (84% increase) through route call-plan execution across Otukpo, Makurdi, and satellite towns.
• Applied persuasive selling techniques to increase new-customer accounts from 46% to 79% (71% growth).
• Mentored 3 promoters and merchandisers and co-organized sales training sessions.

Sales Executive, Tobacco Division - West African Tobacco Company - Lagos, Nigeria; Territory: Benue, Taraba & Nasarawa States

(2024-01 - 2024-12)

• Managed and expanded retail accounts across convenience stores, supermarkets, kiosks, and wholesalers, increasing market coverage and brand presence within the assigned territory.
• Consistently achieved monthly, quarterly, and annual sales targets across assigned territories.
• Directed in-store merchandising standards, including product placement, shelf positioning, pricing displays, and point-of-sale materials, to maximize product visibility.
• Monitored stock levels and coordinated distributor replenishment to minimize expiry and stockout risk.
• Gathered competitor pricing and market intelligence to support sales strategy and trade-policy compliance.

Assistant Sales Executive, Tobacco Division - West African Tobacco Company - Lagos, Nigeria; Territory: Benue, Cross River & Nasarawa States

(2018-09 - 2023-12)

• Supported daily, weekly, and monthly sales-target achievement across assigned retail outlets and distribution channels.
• Visited retailers, wholesalers, and distributors to generate orders, strengthen customer relationships, and expand product distribution.
• Executed merchandising activities to improve product placement, shelf visibility, and promotional displays.
• Maintained accurate records of sales orders, outlet information, inventory movement, and distribution coverage.
• Ensured sales and promotional activities complied with age-restriction, advertising, and regulatory requirements for tobacco products.

B2B Canvasser, Tobacco Division - West African Tobacco Company

(2018-02 - 2018-09)

• Managed a customer and distributor portfolio of 89 accounts across 4 states, achieving an average of 79.7% route-sales target attainment across 3 consecutive quarters.
• Coached and led 4 promoters and merchandisers, achieving 100% merchandising coverage and full SKU availability across 143+ outlets in target LGAs.
• Supported the launch of 5 tobacco and beverage SKUs through canvassing and pitch presentations, contributing to 89% first-quarter sales penetration and NGN 1.4M+ / 50 units in target territories.
• Progressed from Sales Promoter to Sales Executive based on consistent target achievement.

Sales Promoter, Tobacco Division - West African Tobacco Company

(2017-03 - 2018-02)

• Delivered product presentations and maintained trade relationships across 100+ assigned outlets while monitoring competitor activity, retail sales, and market feedback.
• Engaged customers through persuasive product demonstrations and sales pitches, consistently exceeding daily sales targets.
• Built and maintained customer relationships by addressing queries, providing product expertise, and delivering in-store service that supported repeat business.
• Executed promotional activities and merchandising displays to maintain product visibility, stock availability, and brand presentation.
• Monitored sales performance and market feedback and submitted reports on customer insights, competitor activity, and inventory requirements.

Teacher, Business Studies, Integrated Science & Literature-in-English - National Youth Service Corps (NYSC) - Basic Junior Secondary School, Otuokpoti, Bayelsa State

(2013-11 - 2014-11)

• Taught Business Studies, Integrated Science, and Literature-in-English to junior secondary students.
• Served as Otuokpoti Coordinator, Catholic Youth Organisation of Nigeria (CYON), during the service year.

Benue Sales Representative - Scholarship Publishers Limited - Kaduna State / Benue State

(2007-07 - 2009-01)

• Managed stock records, sales finances, and distribution to schools across Makurdi and Benue State.
• Reconciled sales and distribution records with Kaduna head office, maintaining 92% reporting accuracy.

Professional Sales Diploma, Ps.D - Institute of Certified Sales Professionals, Lagos State (2019 - 2020)

B.Sc. Sociology, Second Class Lower - Sociology - Benue State University (2009 - 2012)

Senior Secondary School Certificate (SSCE) - Government Secondary School, Alu, Ushongo LGA (1999 - 2005)