Midala Barnabas

A Dynamic Business Development and Commercial, Operations Leader with over a decade of progressive experience driving revenue growth, market expansion, strategic partnerships and operational efficiency across ICT, Renewable Energy, Media/Electronics, and Infrastructure sectors. Strong engineering foundation (BEng Chemical Engineering) combined with an MBA, enabling effective coordination in managing multi-regional business operations. Proven capability in business development, B2B, B2C, B2G, Sales, Marketing and end-end bid and tender coordination, vendor and stakeholder management and executive operational support.

Adept at engaging C-suite decision makers, leading high-value contract negotiation, stakeholder engagement, and cross-functional team leadership. Combines strong analytical acumen with business insight to translate research-driven data into strategic business outcomes.

Business Development Manager (Huawei eKit) at Huawei Technology Company Nigeria Limited (2024-04 – Present)

Spearheading market expansion and enterprise partnerships for Huawei's eKit brand across Northern Nigeria market.

• Conducted market research and product analysis to inform strategic business decisions.
• Managed key enterprise clients, achieving 80% revenue growth within three quarters.
• Developed commercial Bid and Tender (EOI, RFP, RFQ BOQ, Compliance Matrix) Proposals and led contract negotiations with B2B, B2C, B2G clients and distributors.
• Enhanced regional footprint through effective channel strategy and relationship management.

Regional Sales & Business Development Manager at NTA-Star TV Network Limited (Startimes) – Northern Zone (2022-01 – 2024-04)

• Directed business expansion initiatives across renewable energy (Mini-Grid, ESS/BSS, and SHS) and media solutions.
• Managed multi-state BD teams across 8 northern states, achieving consistent double-digit annual growth.
• Built strategic partnerships and dealer networks, contributing to ₦900M+ in annual revenue.
• Formulated and executed go-to-market strategies improving customer penetration and retention.
• Oversaw partner and vendor networks monitoring performance, compliance and commercial effectiveness.
• Collaborated with internal teams to develop new market concepts and products.

Sales, Marketing & Business Development Manager at NTA-Star TV Network Limited (Startimes) – Bauchi, Katsina and Kano States (2020-06 – 2022-12)

• Managed end-to-end states strategies to improve efficiency and customer reach.
• Coordinated bid and proposal development for renewable energy and broadcast projects.
• Strengthened partner ecosystem through targeted dealer engagement and support.
• Delivered market share growth exceeding 30% within two years.

Solar/Dealer Sales Representative at NTA-Star TV Network Limited (Startimes) – Abuja and Nasarawa States (2017-07 – 2020-06)

• Managed dealer networks and built new strategic partnerships to expand market footprint.
• Consistently exceeded quarterly sales targets and strengthened customer relationships.

Customer Experience Executive at NTA-Star TV Network Limited (Startimes) (2014-12 – 2017-07)

• Improved customer satisfaction and retention metrics through enhanced service protocols.
• Handling of both in-bound and out-bound calls for customer satisfaction.
• Supported product rollout and aftersales programs, reducing churn by 20%.

QA/QC Engineer (NYSC) at FCT Water Board – (Lower Usuma Dam) (2012-10 – 2013-11)

• Implemented QA/QC processes and laboratory testing for water treatment operations.
• Ensured compliance with safety and quality standards.

Plant Engineer (Internship) at Kaduna Refinery & Petrochemical Company (2009-06 – 2009-12)

• Supported crude oil pre-treatment, storage, and blending operations.
• Monitored process parameters and operational safety procedures.

MBA in Masters of Business Administration – National Open University of Nigeria (2024)

B.Eng. in Chemical Engineering – Modibbo Adama University of Technology, Yola (2012)

Course in Data Analytics with MS Excel and Power BI – ASCE Learn (2023)