Usman Alibi

Results-oriented business development, marketing and communications professional with 8+ years of experience across the education and business sectors. Experienced in strategic marketing, business development, client acquisition, stakeholder engagement, corporate relationships, admissions and recruitment, media coordination and partnership development. Progressed from Marketing Assistant to Marketing, Media and Communication Officer at Skyline University Nigeria, with additional experience in business development and recruitment consulting.

Seeking opportunities in Abuja or Lagos where strong commercial, communication and stakeholder-management skills can contribute to organizational growth.

Business Development & Marketing Analyst at THE SALES COMPANY (2024-09 – 2026-02)

• Identified new business opportunities, target markets and prospective clients through networking, outreach and market analysis.
• Built and maintained long-term relationships with existing and prospective clients, stakeholders and strategic partners.
• Prepared business presentations, sales pitches and project proposals tailored to client requirements.
• Supported sales targets through lead development, negotiation, closing and upselling.
• Secured corporate deals and partnerships with various organizations.
• Maintained regular client engagement, resolved concerns and supported customer retention.
• Conducted marketing trips across Nigeria to engage prospective clients and develop new opportunities.
• Supported media campaigns and event planning while coordinating resources and budgets.

Business Development Officer at AMERICAN COUNCIL ON MANAGEMENT AND INFORMATION TECHNOLOGY (2024-05 – 2024-08)

• Generated new business through targeted marketing initiatives and strategic business development plans.
• Managed the sales cycle from lead generation and processing through conversion and closing.
• Developed client relationships and supported long-term customer loyalty through responsive service delivery.
• Prepared monthly and annual reports to support management decision-making.
• Implemented marketing campaigns communicating products and services to target audiences.
• Supported international market expansion, market research, competitor analysis and achievement of defined sales goals.

Marketing, Media & Communication Officer at SKYLINE UNIVERSITY NIGERIA (2018-09 – 2024-07)

Progressed from Marketing Assistant to Marketing, Media & Communication Officer.

• Conducted marketing visits and institutional engagements with government officials, private organizations, Emirate Councils, schools and other stakeholders across Kano and Nigeria.
• Built relationships with prospective students, corporate organizations, government stakeholders, agents and institutional partners.
• Managed follow-up calls and responded to visitor, telephone and online enquiries about university programmes and services.
• Worked with agents and resource persons within Kano and across Nigeria to support recruitment and business development.
• Contributed to strategic marketing planning and implementation and supported projects from conception through completion.
• Coordinated media campaigns, social media activities and media coverage for convocation, matriculation and other major events.
• Coordinated corporate visits, stakeholder engagements and departmental administrative activities.

Recruitment & Business Development Consultant at ATMS EDUCATION (2023-06 – 2023-12)

• Designed and supported effective admissions and applicant-review processes.
• Developed targeted recruitment strategies to increase applications and student engagement.
• Advised prospective students and guardians on admission opportunities, academic requirements and programmes.
• Managed engagements with government and corporate organizations and participated in stakeholder meetings.
• Collaborated with admissions teams to improve application-review processes and recruitment methods.

Postgraduate Diploma in Business Management – North West University, Kano (2024-08)

Bachelor of Science (B.Sc.) in Mass Communication – Bayero University Kano (2012 – 2017)

National Diploma (ND) in Public Administration – Kano State Polytechnic (2010 – 2012)