DIRECTOR, MANAGEMENT & BUSINESS DEVELOPMENT at AFRI-ROOTS COMMUNICATIONS NETWORK LTD (2025-01 – Present)
Provide strategic and commercial leadership across business development, partnerships, market expansion and organisational growth for a communications and media enterprise.
- Develop and execute business development strategies aligned with corporate objectives and long-term growth ambitions.
- Identify emerging markets, commercial opportunities, prospective clients and alternative revenue streams.
- Provide strategic direction on market positioning, competitive differentiation and sustainable business growth.
- Translate strategic priorities into actionable business-development initiatives and commercial opportunities.
- Build and maintain relationships with prospective clients, corporate partners, investors and key stakeholders.
- Lead commercial engagements, negotiations and partnership discussions designed to create sustainable business value.
- Develop opportunities for client acquisition, strategic alliances and market expansion.
- Support revenue forecasting, commercial planning and evaluation of business opportunities.
- Oversee business-development activities and collaborate with internal teams to deliver client-focused solutions.
- Establish performance objectives and monitor progress against business-development priorities.
- Identify operational efficiencies and cost-optimisation opportunities without compromising quality.
- Support management decision-making through market intelligence, commercial analysis and performance reporting.
- Represent the organisation in high-level business engagements, industry forums and stakeholder meetings.
- Support corporate positioning and visibility within the communications and media industry.
- Collaborate with marketing and creative teams to develop commercially relevant campaigns and market initiatives.
SENIOR MANAGER, ADMINISTRATION & BUSINESS DEVELOPMENT at MINE MEDIA LIMITED (2009-01 – 2024-12)
Provided senior management support across administration, business development, organisational planning, policy implementation, stakeholder management and commercial growth.
- Developed and implemented organisational policies, procedures and administrative frameworks supporting business efficiency.
- Worked with senior management and directors on strategic, operational and commercial priorities.
- Supported budgeting, financial planning and resource-allocation activities.
- Identified business-development opportunities and contributed to initiatives designed to expand the organisation's market presence.
- Developed commercial strategies aimed at strengthening sales, profitability and long-term business sustainability.
- Monitored departmental activities and organisational performance against agreed objectives.
- Supported the setting of employee performance targets and monitored delivery against business expectations.
- Built relationships with prospective clients, business partners and relevant industry stakeholders.
- Conducted market and competitor assessments to identify emerging commercial opportunities.
- Participated in Board and senior-management meetings and contributed to strategic business discussions.
- Prepared management reports, presentations and business-performance updates for directors and senior stakeholders.
- Managed partner relationships and supported compliance with partnership agreements.
- Encouraged innovation and employee-generated initiatives capable of improving organisational performance.
- Supported initiatives focused on employee engagement, talent retention and workplace productivity.
- Promoted effective internal and external communication across the organisation.
HEAD OF MARKETING, LAGOS at DBN TELEVISION (2006-07 – 2008-12)
Led marketing and business-development activities in Lagos, with responsibility for client acquisition, revenue development, prospect management and market expansion.
- Pursued sales-revenue objectives and identified new corporate accounts and commercial opportunities.
- Developed new client relationships and expanded the organisation's prospect pipeline.
- Managed client appointments, presentations and commercial engagements.
- Built and maintained prospect databases to support continuous business development.
- Ensured accurate and timely processing of customer orders and associated documentation.
- Prepared performance reports against established targets.
- Supported management meetings and contributed to commercial initiatives.
- Monitored market developments, customer requirements, products and competitive activity.
- Provided management with feedback on market opportunities and customer responses.
BUSINESS DEVELOPER, COMMERCIAL DEPARTMENT at NIGERIAN BOTTLING COMPANY PLC (2004-04 – 2006-06)
Supported commercial growth through customer acquisition, account development, route supervision, sales support and market intelligence.
- Developed and maintained productive customer relationships.
- Identified prospective customers and supported the creation of new business accounts.
- Developed existing accounts through relationship management and commercial engagement.
- Supported product pre-selling and customer acquisition activities.
- Monitored competitor activity and market developments.
- Prepared monthly sales presentations and reconciliation reports.
- Supervised assigned routes and supported distribution effectiveness.
- Contributed to initiatives aimed at strengthening market coverage and sales performance.
NYSC OFFICER, OPERATIONS at FIRST BANK OF NIGERIA PLC — ITEM BRANCH, ABIA STATE (2002-10 – 2003-09)
Supported daily branch operations and customer-service activities.
- Performed clearing functions and transaction-processing activities.
- Balanced savings and current accounts.
- Assisted with account-opening processes and documentation.
- Participated in the preparation of periodic banking returns.
- Supported general branch administration and operational activities.
