Moses Omondiale

Dynamic and results-driven Sales and Marketing Executive with over 28 years of experience in Oil & Gas, FMCG, Industrial Products, and Service industries. Proven ability to develop and implement strategic sales plans, drive revenue growth, and lead high-performing teams. Adept at market expansion, client relationship management, and business development.

National Sales & Marketing Manager at Ascon Oil Ltd (2016-01 – Present)

• Developed and executed sales strategies, increasing market share by 25%.
• Led nationwide sales teams, ensuring revenue growth and operational efficiency.
• Implemented cash-and-carry debt strategy, significantly reducing company debt.
• Launched new product lines (e.g., Super Oil), turning them into profitable ventures.
• Designed and introduced Lube Sales Incentive Program (L-SIP) to reward high-performing staff.
• Enhanced product visibility by 50% through strategic distribution and retail marketing.
• Develop and Pursue new business, commercial, domestic LPG Consumers.
• Educate Client on L.P.G Safety Practices and guidelines.
• Monitor Stock levels for L.P.G and C.N.G Distribution.

National Sales Manager at Techno Oil Ltd (2012-01 – 2016-12)

• Improved national market share by over 25% through aggressive sales strategies.
• Established new markets in Benin, Onitsha, Kano, Kaduna, and Calabar.
• Recovered over 30% of doubtful debts, enhancing financial stability.
• Managed and trained sales teams across multiple regions.
• Spearheaded the launch of multiple successful product lines.
• Improved overall sales performance and market share across different industries.
• Developed high-impact sales training and incentive programs to enhance team productivity.
• Led expansion into new regional and national markets, significantly increasing revenue.
• Reduced company debts by implementing innovative cash-and-carry strategies.

Up Country Sales Manager at Prima Corporation (2009-01 – 2011-12)

• Expanded company footprint, establishing 12 new depots nationwide.
• Opened new markets in FMCG and Pharmaceuticals within Nigeria & West Africa.
• Provided strategic sales and marketing reports to executive leadership.

Area Sales Manager at Rofico Ltd (Milcow) (2004-01 – 2009-12)

• Led retail promotions, boosting product visibility and sales.
• Grew market presence, competing successfully against multinational corporations.
• Won Best Area Manager Award in 2002 & 2003.

Sales Manager at IAL Nigeria Ltd (2001-01 – 2003-12)

• Trained sales teams, optimized sales strategies, and met regional targets.
• Implemented customer retention and acquisition strategies.

Field Sales Supervisor at International Tobacco Co. Plc (1996-01 – 2000-12)

• Introduced street selling, merchandising, and product displays, earning the nickname 'Moses Target'.
• Nominated for specialized training at Michael Imodu Institute of Labor Studies, Ilorin.

Marketing Executive at Ebisa Industries (1993-01 – 1996-12)

• Expanded market share and increased brand awareness.
• Achieved consecutive sales targets and improved distribution strategies.

Sales Representative at Bendel Brewery (1987-01 – 1989-12)

• Delivered record-breaking sales performance, winning Best Sales Representative (1987 & 1989).
• Built strong relationships with key accounts and distributors.

Master in Business Administration in MBA – Lagos State University (2013-12)

Postgraduate Diploma in Business Administration – Lagos State University (2009-12)

Higher National Diploma in Marketing – Auchi Polytechnic (1991-12)

National Diploma in Business Administration – Auchi Polytechnic (1988-12)

West African Senior School Certificate – Ugboha Secondary Commercial School (1983-12)