Nnamah Uche

A visionary and high-impact Commercial Executive with over 15 years of exceptional leadership driving multi-billion Naira revenue growth across the Fintech, Agency Banking, Telecoms, and FMCG sectors. Recognized for orchestrating large-scale distribution networks, designing robust route-to-market (RTM) strategies, and managing complex P&L frameworks. Expert at navigating Central Bank of Nigeria (CBN) regulatory environments, forging high-value institutional alliances, and transforming cross-functional sales operations into high-performing, data-driven engines.

Proven track record of scaling agents/merchants networks, optimizing unit economics, and establishing dominant brand market share in highly competitive markets.

Director, Sales and Growth (Agency) - ONAFRIQ NIGERIA PAYMENTS LTD - Nigeria

(2022-12)

• Define and execute the Commercial Velocity Strategy for the agency banking division, aligning nationwide POS distribution targets with aggressive revenue acceleration models
• Accelerate agent network density and transaction volumes across Nigeria by deploying localized customer acquisition and targeted marketing campaigns
• Formulate and mentor high-performing, matrixed sales and marketing teams, embedding technical expertise in POS-enabled financial solutions to drive cohesive commercial execution
• Lead strategic presentations to the C-suite and Board of Directors, securing buy-in for aggressive sales initiatives, capital expenditures, and strategic market interventions
• Architect end-to-end performance dashboards, KPIs, and corporate accountability frameworks for regional leaders to maintain transaction momentum

Head of Sales - CAPRICORN DIGITAL LTD (BAXI) - Nigeria

(2019-01 - 2022-11)

• Architected and deployed nationwide distribution models to scale active POS agent and merchant networks, meticulously aligned with CBN agent banking frameworks
• Recruited, upskilled, and managed a high-velocity network of Regional Sales Managers and field execution teams to hit hyper-aggressive acquisition targets
• Secured pivotal commercial partnerships with Tier-1 banks, fintech innovators, and super-agents to accelerate POS terminal deployment and seamless merchant onboarding
• Engineered competitive pricing models, sales KPIs, and agent commission structures that optimized gross margins and maximized company profitability
• Championed financial inclusion initiatives in rural and underserved markets, unlocking new transaction volumes and expanding active terminal footprints

Head, Route to Market (B2B2C Sales) - TIGER BRANDS - Nigeria

(2016-05 - 2018-12)

• Designed and executed a world-class national route-to-market structure, significantly boosting sustainable business growth, market penetration, and corporate profitability
• Formulated and managed precise monthly, quarterly, and annual sales forecasting models while driving country-wide volume and value targets
• Structured and scaled diverse trade channels, including Open Market, Modern Trade, and Direct-to-Retail (D2R) commercial frameworks across all geopolitical zones
• Built a continuous learning culture by designing and facilitating bespoke classroom-led, field-accompanied, and functional coaching programs for sales personnel and trade partners
• Spearheaded export market development frameworks across the West and Central Africa sub-regions, establishing sustainable cross-border trade relationships

Head, Channel Sales - FAN MILK LTD - Nigeria

(2014-03 - 2016-04)

• Accountable for delivering national revenue/volume targets and managing the operational P&L, including budget preparation and strict cost-control measures
• Maximized numeric and weighted product availability by restructuring horizontal and vertical distribution systems
• Pioneered comprehensive retail channel mapping exercises to identify territory coverage gaps and strategically appoint Exclusive Agents
• Institutionalized standardized sales operating models, including 'Day in the Life' frameworks, Beat Plans, Permanent Journey Plans (PJP), and rigorous productivity measures

Regional Sales Manager – South-South & East - AIRTEL NIGERIA - South-South & East, Nigeria

(2011-04 - 2014-02)

• Managed the end-to-end commercial, sales, and marketing footprint across the South-South and East regions, maximizing subscriber numbers and revenue
• Formulated regional competitive sales tactics, audited dealer compliance, and generated deep-dive channel trend analyses to protect market share
• Designed localized training curricula focused on the consultative selling process, distributor management, and high-performance sales operations

Retail Sales Manager - GLO MOBILE (GLOBACOM) - North West, Nigeria

(2008-10 - 2011-03)

• Directed regional sales distribution operations across the North West cluster, ensuring robust brand visibility, customer acquisition, and product availability
• Managed trade relationships with distribution partners to ensure strict compliance with brand standards and optimized retail execution metrics (REI)

Business Development Executive - ZOOM MOBILE - Nigeria

(2006-01 - 2008-01)

• Orchestrated localized experiential marketing activations and retail engagements to accelerate gross connections and brand presence within the assigned cluster

MBA - Strategic and Leadership Management - National Institute of Business Management - Tamil Nadu (2016-01)

B.Sc. - Political Science - Nnamdi Azikiwe University - Awka (2005-01)